Getting a lot of traffic on your business website or blog is a good thing, but you must also follow a proven strategy to convert those leads. The main reason to bring traffic to your site must be to turn the traffic into conversion. Conversion does not always mean sales; it could be even downloading your ebook or signing up for your newsletter. But this rule is not necessarily important for a new site that only generates income from AdSense or for a website that creates campaigns for its brand. But other times, you will need your traffic to convert and become customers. Otherwise, the blog or website that you have put your time and effort into is just like a hobby. Today in this post, we are going to show you 7 statistically proven ways to improve your conversion rate and increase your sales or signups.
What Does a Good Conversion Rate Mean?
When you are creating a blog or website and receiving traffic, you may wonder what a good conversion rate is. But a good conversion rate varies from one niche and industry to another. A good conversion rate has been found on the average per website, which revolves around 2% to 5% but there are also some websites on the Internet that get more conversion rates than that. This means you must get at least a 2% conversion rate out of the traffic you are regularly receiving on your blog. But when you are making direct competition with your website traffic and conversion rate, then a good conversion rate must be difficult to find. Even though your website matches someone else’s website according to niche and all, the website you are comparing to must have different sources of traffic; they must have different kinds of relationships with their visitors and customers. That’s why it is not recommended to compare your website’s traffic to another website’s traffic. However, what you should focus on is establishing a strong relationship with your customers and planning on how to make your conversion rate better with time.
7 Top Ways to Increase Conversion Rate
When it comes to boosting your website’s conversion rate, you must plan out your target audience and set a goal about the same. You have to understand the purpose of your site, and it does not matter what you are selling on your website; you have to define what objective you have that can boost your conversion rate. Understanding the purpose of your online business is the first step in moving in the right direction to boost your website’s conversion rate. Here we have shared the top 7 proven ways to help you boost your website’s conversion rate.
1. Create Powerful Headlines
The headlines that you create on your website’s landing page will be the first thing your visitors notice on your website. Create a headline in a way that creates an impact on your reader, such as triggering curiosity or answering a question, or solving a problem. And in that case, there are some types of headlines that have proven to impact promoting more reasonable lead generation:
- Direct headlines
- Question headlines
- How to headlines
- Common headlines
- Problem-solving headlines
Headlines are so important that if you don’t structure them properly, then you can even risk the chance of losing potential conversions. Just as the words and structure you use on your headlines are important, the way you place them is also important. You can even use AB testing on your headlines to find out which headlines create a better conversion rate.
2. Create Strategic CTA Buttons
Your landing page should have a purpose because, without a purpose, you cannot create a landing page, and the purpose must be related to acquiring something from your audience, such as encouraging them to become your email subscribers or sharing their contact details. CTA buttons or Call to Action buttons help you create an instant impact on your audience, which promotes your purpose and encourages your audience to behave in a certain pattern. While creating CTA buttons, you have to be strategic in placing them in the right position. The size of your CTA button and the color must also be tested before implementing it on your landing page.
3. Simple Navigation
Navigation is another vital aspect of the conversion rate, which needs to be simple and intuitive. When your target audience reaches your landing page, they must be looking for a specific kind of information, and the navigation allows them to switch to another webpage of their interest more easily. The more easily someone finds what they are looking for on your website, the more you can reduce the bounce rate, and people will start buying products from your business.
4. Page Loading Speed
When it comes to boosting your page ranking and your conversation rate, you will have to notice how fast or slow your web pages are loading on your visitors’ browsers. Your web pages must load super fast because slow websites increase your bounce rate. The faster your website is, the more the conversion rate you will get. There are so many reasons why your website might be slow, and one of them is using too many low-quality plugins on your website. A simple website speed test can help you figure out if your website is slow or not and how to increase its speed.
5. Smartphone Friendly
These days people browse websites more from their smartphones and less from laptops or desktops. Therefore, if your website is not mobile-friendly and responsive to various browsers and devices, then you will experience a higher bounce rate and fewer conversion rates. Whether or not your website is mobile-friendly, you can learn that by conducting an AB test.
6. Add Social Proof to Your Sites
Just because you are creating outstanding landing pages and CTA buttons doesn’t mean that your visitors will instantly convert into customers. To convert your visitors into customers, you will have to gain their trust by showing social proof on your website. Adding social proof to your website can increase your customers’ trust and prompt conversion rates more easily, in fact, by 97%. On a social proof, you can include case studies, customer reviews or testimonials, your social media usernames as pop-ups, etc.
7. Create a Live Chat Option
Suppose a visitor comes to your website, and they like your products, and they want to buy one, but they have one question in their mind regarding the product, and the only thing that holds them back from buying the product is that question. If you add a live chat option on your website, then you can easily help your visitors to make the right decisions about purchases.
Conclusion
Using your conversion rate is about increasing your marketing ROI. You will have to convert your visitors, and the more you are successful in that, the better impact it will have on your business. The strategies that we have mentioned in this post are great ways to increase your conversion rate, but to have the most desired result, you will have to implement all of them.
Simran works as a technical writer. The graduate in MS Computer Science from the well known CS hub, aka Silicon Valley, is also an editor of the website. She enjoys writing about any tech topic, including programming, algorithms, cloud, data science, and AI. Traveling, sketching, and gardening are the hobbies that interest her.
