Online marketing is all about getting more business through conversion rates. The conversion rate is calculated by dividing total visitors by visitors who performed the desired action. Depending on the type of set goals and the nature of the business, every Internet business measures its conversion rate differently. Online publishers, for instance, might ask viewers to subscribe to a newsletter after reading a book. For an online book publisher, this could be a successful conversion.
The conversion rate of an online retailer is measured by the number of clicks on the “Add to Cart” button. This is an example of how conversion varies from business to business. The purpose of this article is to provide our readers with the best ways and methods for boosting their online conversions in 2022. You will also learn how to distinguish between different kinds of conversions and how to use them in your business in this article.
Importance of Conversion Rates
You are running a marketing campaign to persuade individuals to take certain actions, including purchasing your product, subscribing to your newsletter, revealing their information on a forum, and more. When you are online, you are attempting to sell people your goods and services in the hopes that they will do business with you and generate successful money. But how will you know if the web marketing strategy you are employing is successful for your company? Well, conversion rates are the simple and obvious answer.
Is your Marketing Campaign Successful?
There are times when you have to run more than one online marketing campaign. If you are not keeping track of the conversion rates of individual campaigns, you will not be able to pinpoint the campaign that is performing well and the one that is performing worse. If you are seriously having low conversion rates, then it is best for you to take a step back, pause the campaign, and re-evaluate your marketing plan once again. On the other hand, if you have average to higher conversion rates, you can see what is working for your business and helping you get more online business.
What you can do if you are getting higher conversion rates is lower the price you pay per conversion to make the marketing campaign much more efficient and budget-friendly. If you are not spending time finding ways to convert visitors into buyers, It will be harder for you and, in some cases, merely impossible to create an online marketing campaign that could lead you to more traffic online. In the end, your conversion rate matters the most.
Methods to Increase your Online Conversion Rates
Given below, we have curated a special list of methods and processes that can help you increase the conversion rates for your business online.
1. Defining Your Website’s Goal
Before you head out and look for multiple ways to start your conversion rate optimization journey, you need to set out specific goals for your website. These goals need to be measurable, and you can optimize them over time. These goals could be based on any particular action that your users take when they visit your website that will help your business in a certain way to generate more profit and revenue. Once you are set with the goals, you need to analyze the visitor’s behavior against the goals that you have defined and see how your website is performing.
You can start with the page visits, form submissions click on the links, and clicks on the elements and custom conversions as the starting point of your website’s goals.
2. Increase the amount of social media proof
One of the first things you need to do when you are thinking about ways to increase your conversion rates is to gather social proof to back yourself up. The research has been generous in showing that adding social proof on your website will rapidly increase the customer’s trust, and it will also increase your conversion rate.
Truth be told, more than 97% of the users who make a hotel booking, purchase a product, make a prepayment on a car booking, etc., always look for reviews before making the final purchase. In addition to this, 83% of total users prefer reviews over ads. There are multiple ways in which you can add social proof to your website, and they are:
- You can add a customer review of your products or the products you are selling. This is one of the most successful ways in which you can earn the trust of new customers online by leveraging the trust that your brand has built with old ones.
- In addition to this, it would be great if you included cases in the form of stories or even used them as a blog post. This will help you position yourself as a genuine business-making company that is concerned about making a difference in the real world.
- Lastly, you can also use social pop-ups on your sales page that will show user activity when someone else is purchasing your products from the website.
3. Gather and Analyze User Data
When you are thinking about increasing the rate of conversion, you should leave assumptions about customer behavior behind and rely only on the data that you see in front of you for decision-making. For this, you have to constantly track and analyze the data given by users when they reach your website. It is the data that informs you where to direct your optimization efforts. Below are some of the critical points that you should understand when analyzing visitor data.
- data present in traffic and from where the traffic sources are coming.
- What is the user doing when they are visiting your landing page?
- Bounce rates and the abandonment rates of both the web pages and the forms need to be analyzed.
- Find out the click-through rates of advertisements along with different marketing campaigns that you have been running.
- Information on the customers who are returning to your website again and the average order values that you are getting from customers.
- Customer feedback along with the net promoter scores (NPS)
Once you are done collecting all the above-mentioned data, you can start working on creating the user persona, which is a valuable representation of what your ideal user is going to be. The ideal user must have all the valuable information about your target prospects along with the users. The fields you need to include are interests, likes, dislikes, goals, and pain points.
4. Shorten your Forms to Increase Conversions
Imagine you are on the Internet and you find a great e-commerce store with exceptional products, and that too, at an affordable price. The only problem is that you need to fill in a long form for you to sign up so you can provide more information to the website. Long forms are the best way to help you learn the crucial aspects of a user. But think about how annoying it would be for a user to type in all the information, filling up so many fields when all they are looking for is to purchase something in the first place.
What you can do here is reduce the unnecessary information that you want users to fill in the form. It will reduce the frustration as well as the bounce rate of your website. It doesn’t really matter if it’s the signup for the newsletter or to get a product in the cart. You need to make the form-filling task less tedious and shorter. Research has been done by Marketo, where they found the conversion rate with the longer 9 field form is only 10%. But the same form conversion rates have seen an uptick of 13.5% when the number of fields that a user needs to fill in was reduced to 5.
You can shorten the form by only collecting the essential information first. You can also use a third-party account like Facebook, Google, e-mail, and others to access the information. This way, you will make it easier for the user to quickly finish up the process and do what they want to do. This is likely to persuade the user to purchase the product.
5. Keep things Simple
By simplifying the whole user experience, you can see a boost in your conversion rates. People these days have a much shorter attention span. Even if your website is mere seconds late in loading, you will see an increase in bounce rates. When it comes to keeping things simple on your website, the list goes way beyond the UX designs and the load speeds. It might come as a surprise to you, but more than 67% of the users will abandon the form filling if they find themselves going through any complications.
You can start cleaning up your website by simply writing down crisp and clear instructions. These instructions should be easily readable by users and should deal with questions like, what information does the user need to put in the form? What is the color/size of the product they are purchasing? methods of making the payment and more questions like these.
Besides, you need to make sure that the CTA you want users to click is in the center of your landing page. Your CTA should be something that no one can overlook. Also, the next step in the buying process has to be obvious even to the most tech-savvy users.
Lastly, when you are providing users with the website user interface for e-commerce, please don’t give them too many options to get confused. Add filters to navigate them through the different choices easily.
6. Don’t Ask For Login
A user comes to your website to make a purchase, and then you need to take him straight to the payment portal in the shortest time by only taking in the necessary information from them. This is true for every big and small e-commerce web store out there on the Internet. If you ask the user to sign up before they can make a purchase, there is a high chance that they will leave your website without buying the product. So, why risk lower conversion rates just to gather more information about the user for later use?
You can make the user do the guest shopping, meaning they don’t have to create a login to see what products and services you are offering. In addition, make it clear that users don’t need to create a login to make a purchase. Make a clickable “Checkout as a guest” button mandatory. Lastly, you can make some of the fields on the signup page optional, so it will take less time for the user to log in.
Conclusion
Digital marketers often discuss conversion rates when constructing online marketing strategies, which might surprise you if you’re new to the field. One of the simplest and most effective ways to determine if an online marketing campaign is working is by measuring conversion rates.
We sincerely hope that this post has helped you understand more about various strategies that might be applied to increase your conversion rates. Whichever approach you go with, in the end, is ultimately up to you. You will benefit from all six of the strategies we listed, therefore use them all, in our opinion, to see a difference in your conversion rate. If you have any questions, please post them in the comments box below. We will respond to you as soon as possible with the pertinent information.
People are also reading:
- Experiential Marketing
- Best Email Marketing Lead Generation Tools
- What Is CRO Marketing
- What is Call to Action
- What is Flywheel Marketing
- Marketing Strategies vs Tactics
Simran works as a technical writer. The graduate in MS Computer Science from the well known CS hub, aka Silicon Valley, is also an editor of the website. She enjoys writing about any tech topic, including programming, algorithms, cloud, data science, and AI. Traveling, sketching, and gardening are the hobbies that interest her.
