Emails are the most important way of getting connected with users on the Internet. You might think Facebook, Instagram, and other social media platforms are the ones leading the race. However, when it comes to user priority, it is the simple email that comes first. As a result, companies need to be ahead of their users and should be sending them emails whenever there is something new and exciting coming up from their side. But having great content is not going to help you out with a better click-through rate.
For that, you need to create your email in such a way that it looks pleasing to the eyes and grabs the attention of the recipient. We are going to help you find the best websites where you can get amazing email marketing templates for your next campaign. Besides, we will showcase why having an email marketing template is important for your business. And why do you need to stick with it and create brand awareness just from the emails? So let’s get started, shall we?
What are Email Marketing Templates?
People, enterprises, and even businesses can utilize email marketing templates because they are pre-made and ready to use. These email marketing templates can help you get started with your email creation. You won’t need the help of a designer because you’ll already have a foundation to work with. The email template’s wireframe does not necessitate any custom coding on your part. Furthermore, if you believe that some adjustments should be made, you are free to do so. Users may easily make changes to the template and get back to work on most websites by using drag-and-drop options.
The thought of creating your own email marketing template is pretty common. However, finding the necessary workforce to create one is difficult. Templates can take care of the majority of the tasks. So you are only left with adding your information to the email marketing template. It doesn’t matter for what purpose you are going to use the email marketing template, it will give the best results if you are familiar with the audience and know what appeals to them. An email marketing template can be used for several purposes, and some of them are highlighted below.
- For sending out promotional emails that include special offers, discounts, and other sales-related information for the client.
- For sending your customer’s seasonal emails that showcase the celebration of festive events and holidays.
- For sending emails to your loyal customers under the loyalty program and provide them with specifically designed discounts.
- For sending transactional emails like placing the order, shipping of the order, refund initiated, and other upsell opportunities
- Lastly, for engaging customers in providing valuable feedback to other customers. This way, you can find out what the customers are thinking about your product and other services.
Most email marketing templates come with marketing templates that you can use with ease to build a unique message from their company in an already developed email design. One of the best examples of this is MailChimp software for email marketing. There you can find thousands of pre-designed email marketing templates.
You can add your logo, color, and stickers to give it a personal touch. Once you are done selecting the template, all you need to do is drag and drop the content blocks into their right positions to make the email marketing template live. This saves a lot of your time to resolve other important issues related to email or digital marketing.
Lastly, the best part about using email marketing templates is that you don’t need to send them manually. They use triggers for automated sending, and once you have designed the content and the template, all the other things will be done with the help of automation.
10 best Email Marketing Templates, Websites & Tools
The following are the top 10 websites that can be used to download or use the email marketing template and get your work done in a shorter time.
1. Sendinblue
The first website that we have is Sendinblue, and this website provides users with 60 fully responsive email marketing templates. You can sign up for free and still be able to check out the whole gallery of email templates. This way, you will know which of the following templates you need and whether you want to pay for them or not. With the help of this tool, you don’t need to have knowledge of CSS or HTML to create amazing email templates. In short, all you have to do is pick up the template that you like, and then customize it using the drag and drop function. This way, you can rearrange the different elements that are present in your selected template. Or you can use it to get new ones and make your own custom email marketing template in no time.
On the other hand, if you feel like using the HTML template, you can do that too. For this, you have to use the WYSIWYG HTML editor to make changes to the template. There is a free version as well as a paid version for users.
2. Mailchimp
Mailchimp is one of the most advanced, user-friendly, and popular email marketing tools. It comes with many free email templates that you can use when creating an email marketing campaign using its software.
The website comes with a collection of more than 100+ pre-designed email marketing templates that can be used to send different types of emails to groups of users. Every single email design that you find on this website is customizable down to the last bit. All you have to do is pick out the layout that best fits your needs. After that, use the built-in design tool to personalize it with your brand’s logo. This way, the recipient will know from whom the message was sent just by looking at the color scheme or other means of information.
Apart from that, you don’t need to start from scratch; pick up the template and start working on it. The basic framework is already there; all you have to do is insert your message and other important information into the given template. After that, the automation will take over, and your emails will be sent to the customers on their own, depending on the time you set earlier. You will be able to access both the free and paid versions of this software. For those who are running a small-scale business, even the basic free version is more than enough.
3. Stripo
Stripo is another email marketing template provider that gives free HTML email templates to its users. For this, you don’t need to be an expert in coding skills. It follows the same procedure as the drag-and-drop template builder. Moreover, you can fiddle with different settings on your email marketing template and customize it according to your liking. There are CSS-animated buttons that can be used, image rollover effects, and you can insert other interactive elements as well.
Keep in mind that when you have created the email template from Stripo’s website, you need to get it exported in the Email Service Provider (ESP) format. So it becomes easier for you to send it over to your customers. On the other hand, if you are a Sendinblue customer, this becomes quite easy with the help of Stripo’s integration with Sendinblue. You can use the free plan for the export of four custom email templates via ESP. It’s a great website for startups and other companies who want to connect with their clients using email marketing campaigns.
4. ZOHO Campaigns
ZOHO email marketing campaigns are the ones that come with a wide selection of free email templates for your business. You can find an email marketing template based on the different categories such as holidays, festive occasions, and special dates as well. There is a specific category designed for businesses. Where all the email templates are formal and written with the business perspective in mind, each category has more than 25+ email templates for you to use. You can tweak the layout and customize it according to your needs.
ZOHO is one of the best CRMs on the Internet right now, and when you integrate your email marketing campaigns with it, it becomes even better. The whole thing works in unison, and you get a single dashboard to manage all your marketing. Zoho provides a free version of its email marketing templates where you can send more than 12,000 emails per month. But keep in mind that you won’t be able to have any email attachments. So make sure you don’t need the paid version and then move forward.
The pricing starts at $2 a month for 500 messages sent. On the other hand, for subscriber-based pricing, you need to pay $4 per month for 500 subscribers to your email. It also provides the pay-as-you-go payment method. So you don’t have to pay anything in advance to the company. Pay only when you are using their product.
5. Constant Contact
This isn’t just another email marketing site. It has a large number of integrations, and most of them are related to social networking. For all subscriptions, Constant Contact is the only firm that allows you to send an unlimited amount of emails. You’ll also get access to over 100 templates to choose from. These templates help ensure that your email marketing campaign is a success. There are two options — Core, and Plus.
On both of these plans, the cost depends on the number of contacts you are targeting to send the emails to. The payment will be billed monthly based on that. Both of the plans allow you to access more than 200+ email templates from the library, so even with the base version, you are getting a full experience. It comes with A/B testing, a drag-and-drop builder, automation for sending emails, and the footer of Constant Contact can be removed from the emails if you request it. Lastly, it has send-time optimization, so once you select the time, your emails will be sent according to that time, and you don’t need to send them manually on your own.
6. Campaign Monitor
This is a no-nonsense email marketing software that doesn’t come with lots of bells and whistles. It is a cost-effective solution in several ways. But it doesn’t have social media integration. Or else you should not be expecting to get a landing page builder from this software. But this is mainly used for sending and creating emails, viewing analytics, and automating the marketing process. With this software, you get access to 75 different types of email templates that are ready to be used. There is no free plan for you to start with, so before you make your decision to spend money, Make sure you have seen all the benefits and features it offers you. With the basic plan, you are only restricted to the number of emails you can send; that is, 2500 emails per month. But at the same time, you are getting all the analytical tools to determine how your email marketing campaign is performing.
7. Cakemail
Another place where you can get free email templates for your newsletter and promotional emails is Cakemail. The website has compiled various types of emails into one category so that you can choose which ones to utilize based on your requirements. Furthermore, this website is advantageous because it creates fully unique designs that are difficult to obtain on other websites. Cakemail is designed to assist individuals in finding the perfect template for their forthcoming email marketing campaign. Cakemail is a must-visit site if you’re seeking a new template.
8. MailerLite
This email marketing tool is best for analytics, but you will also get amazing email templates that are ready for use. The fact about email marketing is that you cannot become efficient without knowing your analytics. As a result, MailerLite comes with multi-variable A/B testing and unlimited email accounts that can be used for sending emails. These features are available even with the basic plan. It is considered a great email marketing option, but you are not getting anything more than email marketing and email template building.
There are 100+ templates for you to try, and with the free plan, you are limited to 1200 emails a month. Apart from that, when you send an email from the free account, there will be a MailerLite logo present with each message. That’s why going with the paid version is the only option left for you. This was the only downside we were able to find.
9. EmailOctopus
EmailOctopus is known for offering users excellent newsletter templates. The majority of the email templates you’ll find on this site are designed with the assumption that the recipient will open them on a mobile device. As a result, the email templates are compatible with both mobile phones and laptop computers. You only have a few options when it comes to email templates because their designs are simple and versatile enough to be used in any type of email. So either you’ll enjoy every single style they offer, or you might want to seek elsewhere. There isn’t a middle ground between these two.
10. SendGrid
When it comes to sending emails, you need to have a reliable tool that guarantees deliverability. That’s where SendGrid is going to help you; it does have a limited number of email marketing templates. But, each template can be used with ease and can be beneficial for every type of business. You are getting some of the best transactional features with this one, so there is no need to worry about whether your recipients are going to like it or not.
SendGrid’s basic plan includes all the features needed for managing your email marketing campaign in one place. However, some of the advanced features are missing, like the dedicated IP address, so your emails are not sent to the spam box because some other person is using the same IP address to spam his users. The pro version comes with a much higher price. For the enterprise plan, you have to contact the website to get a quotation based on your requirements.
Conclusion
So these were some of the top email marketing template platforms available online. We encourage you to review all of them before making a decision, as selecting the ideal email template isn’t easy. Attempt more than one at a time and gauge your recipients’ reactions to determine which one they prefer. Once you’ve found a better choice, you may upgrade to the paid version and begin your email marketing campaign with a solid email template to attract your customers.
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Simran works as a technical writer. The graduate in MS Computer Science from the well known CS hub, aka Silicon Valley, is also an editor of the website. She enjoys writing about any tech topic, including programming, algorithms, cloud, data science, and AI. Traveling, sketching, and gardening are the hobbies that interest her.
