It is now easy to monetize websites and YouTube channels because you only need to create advertisement campaigns. Assorted options are available to you for creating ads, such as Google AdSense. PPC platforms allow you to create ads in order to gain likely buyers. However, if the ad you are creating is not visible enough, then your advertising campaign will not be successful. Visibility refers to how popular the ad is. This means if your ad is visible, then your viewers must be able to view that ad from the platform where you are advertising. This post provides a detailed overview of ad visibility and how to improve it.
What is Ad Visibility?
The term “ad visibility” stands for how effective the advertisement is in the users’ eyes. This means if your ad is visible enough, then the user will connect to it to consider it. An ad’s visibility is a measure that you can use to measure how your online advertisement is performing. Ad visibility creates an ad impression and compels your potential audience to check out your services. There are different methods for measuring how well your advertisement is performing or how much visibility you have.
There is a measurement feature for advertisement visibility in a browser. It is called ad visibility, which gives you an idea or accurate information on how many visitors have clicked on your advertisement campaign and how long they have spent studying the campaign. The figures are generally found in a browser’s Ad View Time feature. It will show you the visibility time of the campaign, which also includes the duration of the campaign appearing on a platform where the users visit.
Ad View Time and Ad Visibility go hand in hand to understand how well your online campaign is performing. By reading the ad impression, you can understand how much time a user has spent on your advertisement. However, ad visibility gives you more insights into the users’ behaviour than just how much time they have spent reading your ad.
Ad Visibility: How Does It Work?
Ad visibility is reported by a script. This script delivers signals to the ad server at short time intervals. As soon as the ad campaign gets off of the users’ browser or social platform, the signal that the ad server was receiving breaks. This usually happens when the user closes the window or when the user opens another tab or browser.
The measurement methods for ad visibility vary from one advertiser to another. But one way you can measure the visibility of your ad is by determining the difference between the visibility rate and the measurement rate. One thing you should consider is that, since not every platform supports all types of content, there may be some measurement problems that you may encounter. For example, some platforms might not show the users’ video campaigns or moving image campaigns. To understand ad visibility properly, you must be familiar with ad impressions and how many impressions a single advertising campaign has captured.
Another difference between ad impressions and ad visibility is how much space your advertising campaign has taken up on the platform. Browsers or websites that allow advertisement campaigns already have predefined spaces. Advertisers buy those spaces to display their advertising campaigns. In return, the space providers accept the request of the advertisers to forward those advertisements to the ad servers.
But sometimes it happens that the advertisement space is available but in that space, the advertisement is not displayed or the advertisement is not played for the user by default. And in that case, you will have to find out that the ad visibility measurement is established on advertising space or advertising media.
How Does Ad Placement Work?
The advertisement script loads quicker when it is merged with the website. But when the ad is being forwarded by the ad server with the ad campaign, it takes time to appear on the user’s platform. The ad publishers will receive money from the advertisement networks or advertisers depending on the number of times the ads have been viewed. But sometimes advertisers still pay the publishers to display their ads regardless of the place where they have been put.
This usually happens because the advertisement network does not get information on whether or not the ad has been viewed. If you are unsure if your ad is getting views, you can track your brand’s visibility and traffic to figure that out. Research suggests that 56% of ad impressions go unnoticed. But if you apply Google AdSense or CPM, CPC, etc., then you have a higher chance of success.
But the publishers need to ensure that, after receiving money from the advertisers, they place the ads in viewable positions. The best places to place adverts are the top of the site, in the middle of the posts, or on the left and right sides of the website. However, publishers also need to make sure that they are not posting too many ads on their site because it upsets the Google search engine. You may pay publishers to post your ads, but before you do, you need to ensure that the ads are in the right position.
Are Ads Right for Your Business?
Carrying out advertising campaigns can help you reach a wide range of customers. And running ads is also one way to monetize your website. If you want to be a publisher and promote other people’s ads, you can make a side income from it. If you are running a business, then we will always encourage you to create ads on different platforms such as social media and relevant websites. But besides that, make sure that your SEO strategy and content marketing strategy are also proper.
Adding visibility will help you record the behaviors of your users online. And by recording that data, you can easily make arrangements regarding your advertisements. You can re-evaluate your advertising campaign to determine if it is working properly. Ad Visibility will give you some practical insights into how engaging your ads are. Ad visibility occurs when ad impressions and targeting measures are no longer needed.
Ad visibility has improved since it was introduced. And when it comes to online advertising, ad visibility can help you determine how effective your marketing approach is. Additionally, the use of ad server software integration can minimize the requirements of extra marketing strategies.
Tips for Increasing Ad Visibility
As discussed earlier, the visibility of your ads is highly dependent on how the publisher is doing the placement. But there are some tips that you can follow which will ensure the higher visibility of your advertisement campaigns. Here are some criteria for ad placement visibility that can help you get a higher viewability.
1. Creatives
The creative implementation of your advertisement campaign decides how much viewability it will get. You will have to make sure that the advertisement campaign can load quickly on the screen and that it has some visual elements or words that trigger the audience’s emotions.
2. The Number of Ad Placements
User experience is decided by how many ads you place on the page. The more ads are there, the worse it will be for the users to consider your marketing campaign authentic. However, it does not mean that you will have to place as few ads as possible. A couple of ads on the web page are appropriate for any advertiser.
3. Time to load a page
If the publisher’s website has a longer loading time, it will affect the user experience and usability. That’s why it is recommended to not place more than a few ads on a single webpage. You can use one of the many free tools available for improving user experience by reducing web page loading time, such as Google analytics. They analyse the elements of your website or web page and help you optimise them for a better user experience.
4. Content
Content is one of the key elements of your advertisement campaign. If the content is not unique and high quality, then it won’t attract the right viewers and, thus, you won’t be able to improve your ad visibility.
Conclusion
You can only improve ad visibility and viewability by asking publishers to place your ads in the best position. Nevertheless, how you conduct your marketing campaign also matters when it comes to attracting users. Your ads can be more viewable if you use good design principles like visual elements, clean design, and attractive headlines. When you post your ads on a site, you should consider how much traffic the site receives. Also, take into account their domain. If your website is about beauty products, posting your ads on a pet site won’t work.
Hopefully, you have gained enough information about improving your ad visibility from this post. Please feel free to contact us if you need assistance.
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Simran works as a technical writer. The graduate in MS Computer Science from the well known CS hub, aka Silicon Valley, is also an editor of the website. She enjoys writing about any tech topic, including programming, algorithms, cloud, data science, and AI. Traveling, sketching, and gardening are the hobbies that interest her.
