Simran Kaur
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What is Average Email Open Rate?
Globally, the last couple of years has been a wild ride for email marketers. The same could be said about…
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What is a Sales Funnel? How to Create One?
Improving your sales funnel must be one of your highest importance as an enterprise owner. The sales funnel turns your…
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Headless Commerce: A Comprehensive Guide
The COVID-19 outbreak is changing every element of the shopping process, from how customers engage to where businesses must display…
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When Does Type 1 Error Occur? A Complete Overview
It is possible for companies and organizations to damage their conversion rates by making changes to their websites based on…
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What Is Website Optimization And Its Importance?
Website optimization subsumes various strategies which assist in getting any individual or company website noticed in the search engines. A…
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A/B Testing
AOV Meaning | Ways to Increase AOV
Average Order Value (AOV) is an online business term that tracks the average dollars spent on whatever a customer puts…
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Analytics
What is Web Analytics? How Does it Work?
When you are running a business, you need to collect as much data about your business operations as possible. Not…
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Tech
Understanding Usability Testing and its Importance
Usability testing is a UX research methodology and sometimes people also call it user testing. In the usability testing method,…
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Website
Fundamental Concepts of Statistical Significance
Statistical significance can be claimed to be a group of data taken out of continuous assessment and observation. The nature…
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Understanding Behavioral Targeting and its Benefits
Conventional marketing is considered inconsistent as many organizations have experienced big wins or big losses in implementing it. Even accurately…
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