In this world of digitization, anyone can create a website but having a high conversion rate is not a cup of tea for everyone. Each website requires a considerable investment. If your website cannot generate expected leads, you might think of different yet efficient ways of improving your website. Conversion rate is the crucial factor in deciding your website’s progress. Experienced managers use conversion optimization tools.
CRO tools let the companies understand what is going on on their website and why their website is not converting. It helps you understand the customers’ behavior, such as where they are engaged and when they are bouncing back. It lets you understand what possible changes to your website can help improve the conversion rate, converting visitors into loyal customers. You can also use CRO tools to test the changes being made, so they result in high conversion rates.
Every business requirement is different; thus may require different types of CRO tools. CRO tools are categorized into three different categories-
- Web analytics CRO tools- such tools allow you to understand what is happening on your website. These tools provide you with information regarding the metrics, such as bounce rate, sessions, session duration, and others. Keeping track of things is essential as it will let you understand the areas for improvement; only then can you improve your website’s overall outlook to improve the user experience.
- Behavior analytics CRO tools allow you to understand the changing behavior of visitors while visiting your website. These tools help you to gather qualitative data about the customer’s behavior. You can get high conversion rates if you have improved the website and made the changes per the visitor’s requirement.
- CRO testing tools- such tools allow the companies to compare and measure the changes made on your website. Testing different variants for your website will help you decide which will work and improve your website’s experience. Testing different aspects will help you understand which version works better and helps in converting better.
This article will focus on various CRO tools from the different categories mentioned above.
Web Analytics Tools
1. Google Analytics
Google Analytics is one of the most suitable analytics tools for every type of website and company. You can have a quick track of the health and performance of your website in real-time. You can also monitor the incoming traffic to understand which area is more interested in your website and make changes accordingly. It is a free tool offering a wide range of data that helps you understand how visitors interact with your website. You can gather valuable metrics, such as click rate, how a visit is engaged, scroll rate, and others.
You can gather insights into the bounce rate and how a visitor is engaged with your website. This way, you can change the overall outlook of your website as per the customer’s interest. It allows you to understand your visitors’ pain points, and you can improve the experience for your users.
Features of Google Analytics
- It allows you to track campaigns to understand what element favors your website and areas of improvement.
- This tool can track your website’s conversion, retention, and bounce rate. You can use these metrics to plan your marketing strategy and analyze on-site user activity and behavior.
- This tool will provide you with in-depth and segregated demographic data for understanding your visitors with accurate visuals and reports.
- You can also use its flow visualization graphics to understand how visitors behave once they land on your website.
- You can create custom reports with the specific data as per your requirement.
2. Heap Analytics
This quantitative tool is a unique proposition that captures the data and records every action being performed by every visitor. It comes with a simple interface and powerful visualization of the data. It is recommended for beginners due to its simple interface that can be up and running within minutes without much effort. Unlike Google Analytics, you do not have to create individual events just to track the interactions for your website. It offers you data about the visitor’s interaction in real-time.
Features of Heap Analytics
- It provides a better digital experience by understanding how visitors use it and improving it accordingly. It makes it easier by telling you who is using your product, segmenting the users, and personalizing their interactions.
- It helps optimize the conversion funnel and create the products that keep the visitors engaged.
- It helps identify the visitors’ behavior that leads to retention and creates your experience based on that.
- It helps you generate more revenue by changing your product and experience.
- It lets you discover the hidden connections and improve sales.
3. Adobe Analytics
Adobe Analytics is a leading real-time multichannel CRO tool. It is widely used to track data across various sources, such as websites, email marketing, apps, etc. It helps you examine the user flow, measure KPIs, and closely monitor conversion rates. With this, you can get a detailed report that every team member can understand.
Features of Adobe Analytics
- You will get calculated metrics that you can combine to create mathematical and statistical operations. You can segment those metrics to generate more precise reports.
- It uses artificial intelligence, machine learning, and automation to help data scientists dig where it matters, and everyone else get the real-time insights they need.
- It uses various algorithms and standard rules to make customer behavior analysis seamless. Based on your customers’ actual interaction patterns, it is a best-fit model per channel.
- It helps you in managing an audience segment based on their behavior.
Behavior analytics CRO tools
Below tools mentioned will help you understand the visitors’ changing behavior, such as what elements keep them engaged, why they bounced back, how far they have scrolled the website, why they have not taken the desired action, and others. Some tools will help you analyze such metrics and let you improve your website’s performance.
4. Hotjar
Today, more than 9 lakh websites use the Hotjar tool to improve user experience and increase conversion rates. You can use this tool to measure and track your visitors’ behavior and their feedback. You can find your visitors’ pain points, why they are bouncing back or why they just leave the website before making the actual payment. Not only this, but Hotjar has also proved to help gather data that can be used to generate tangible results within no time.
Features of Hotjar
- It helps you get meaningful user insights, such as visitor trends, and quickly compare their behavior over time at a single glance.
- It lets you know where the visit stops, scrolls, clicks, and how they react on different devices.
- You can even monitor the user’s activities in real-time, help them instantly, and help them solve their pain points.
- You can also capture unbiased feedback at the moment.
- Also, you can create surveys and make them available to every visitor before they leave the page to understand their experience and thinking. This will help the team to make the desired changes that will keep the visitors from bouncing back.
- It also offers heatmaps to understand the visitor’s activities closely.
- Also, you can record the user sessions so you can replay them later to understand the mindset of the users.
5. Crazy Egg
Crazy Egg is very popular among companies willing to test new ideas to improve their website’s overall outlook and experience. This CRO tool comes with snapshots, allowing you to record the visitor’s session to understand how they interact with their website. In such a way, you can quickly identify the flaws of your website and take the appropriate action to eliminate them, resulting in increased conversion rates. You can also use the heatmaps to get valuable in-depth insights into your web page’s customer activity. It helps you understand your customers better for making the desired changes.
Features of Crazy Egg
- This tool will offer you attention hotspots on product pages with Heatmap.
- It uses Confetti to track your ad campaign traffic.
- It comes with a feature, ‘Overlay, ’ allowing you to understand if shoppers are clicking in the right direction to trigger an event.
- You can use its scroll map feature to place the ‘buy now’ buttons in the right place.
- You can even record the website activities to monitor visitors’ activities closely. Not only this, you do not have to go through the entire recording, as it allows you to see only a part of the recording that you want to check.
- It allows you to conduct A/B testing with a quick setup for split testing.
- You can seamlessly integrate the Crazy Egg CRO tool with other applications, such as Drupal, Google Tag Manager, Joomla, Magento, Shopify, Squarespace, Wix, and WordPress.
6. FullStory
FullStory is another CRO tool that helps businesses identify the areas where the visitors are struggling to get through the website. It makes the difficult time of the companies easier by improving the conversion rates. This tool will provide valuable insights to help your business grow and move in the right direction. This tool helps the business understand the visitor’s pain points and improve their experience, so they do not bounce back.
Features of FullStory
- It helps in increasing the revenues through better conversion. You can easily understand how many customers are affected and use the gathered data with real user sessions.
- Engineers can use the data to immediately identify, troubleshoot, and eliminate potential bugs.
- It will improve your digital experiences for your customers and reduce the bouncing rate.
- It helps the business in improving user engagement.
- You can prioritize your experiments to track and measure the business impact of those changes, all from a single interface.
CRO testing tools
Such tools help the business test every aspect of your website and measure changes for you. You can work on different website versions and split the incoming traffic to analyze which works better in generating more leads.
7. Google Optimize
Some conversion optimization tools help businesses to test the changes being made to their website, Google Optimize is one of them. It helps you analyze your website and understand why visitors are not converting. Not only this, it allows you to test the changes and optimize the performance of your website. You can conduct different types of testing, such as A/B testing, multivariate testing, and others. This tool will change the overall experience and makes it better for your visitors.
Features of Google Optimize
- It will provide you with different testing experiences to fit your website testing needs.
- You can even leverage its visual website editor to create a new variant of a page without the need to recode the activities of your site each time.
- You can even customize each segment of your customers.
- It works on Bayesian statistical methods to provide real-world performance and deliver more accurate results.
- It has many built-in features that help the business to manage all the experiments you’re running for your business.
- You can integrate Google solutions to get better insights into customers’ behavior.
8. VWO Testing
VWO has improved its features and offerings over time and makes it a strong option for the CRO tool. It is best suited for new companies to try a platform with all features, from analyzing the website to optimizing and testing it.
Funnel visualization, session recordings, heat maps, and on-page surveys for your experiments. It offers a Full Stack product, especially for product testing for both mobile app and server-side testing. It guarantees to bring back “lost visitors” through web push notifications, Facebook Messenger, and cart abandonment campaigns.
Features of VWO
- It helps you create superior digital experiences for your customers and maximize conversions through one connected platform.
- It helps you understand visitor behavior, run experiments, and re-engage your visitors to become lifelong customers and advocates of your brand.
- The VWO Asynchronous SmartCode runs in parallel with your website, thus having zero impact on the website’s load time.
- With its Asynchronous SmartCode, you can customize time-out parameters allowing the SmartCode to execute and ensure that your visitors do not face any unusual behavior while going through the website.
- It offers SmartStats, a Bayesian-powered statistics engine for A/B testing, producing results much faster than ever and giving you more control over your testing.
9. Instapage
It is one of the leading CRO tools that help your business boost the conversion rate. This tool will enhance your team’s productivity with its easy-to-use interface, robust integrations, and hundreds of layouts. Continually optimize your campaigns with award-winning A/B testing features.
Features of Instapage
- It lets you create unique landing pages with conversion-focused layouts
- You can test the web pages to optimize the impact
- It helps optimize post-click landing pages for higher conversions by providing detailed heatmaps, A/B and multivariate testing, and robust analytics.
- You can even customize the content for each unique audience.
- It helps in improving the visitor’s engagement and increasing conversions with unique experiences.
- By analyzing the metrics, you can seamlessly deliver the right experience to the right audience and determine the high-performing target segments.
- You can easily visualize your ad campaigns and effortlessly connect ads to your relevant post-click landing pages all in one place.
- It speeds up the review process by simplifying the team’s workflow using instant feedback, real-time edits, and secure sharing with outside stakeholders.
Conclusion
Analyzing every aspect of your website might be challenging and is equally important to generate more leads. You need to understand how visitors behave and interact with your website. You need to analyze and gather valuable insights into your customer’s visiting trends. It is only possible if you use the CRO tools. It makes your work easier by providing several features and functionalities to gather data and act accordingly. In this article, we have some different types of CRO tools that will help you optimize your website and change the outlook of your website. It will keep the visitors engaged and helps in high conversion.
My name is Vijay Singh Khatri, and I enjoy meeting new people and finding ways to help them have an uplifting experience. I have had a variety of customer service opportunities, through which I was able to have fewer returned products and increased repeat customers when compared with co-workers.
