The best way to learn technology or an area of study is to get practical experience with it. The same goes for email marketing. With the help of an email marketing course, you get to know all the ins and outs of a successful email marketing campaign. The email marketing course will be beneficial in providing you with information about how to make emails a medium to engage with potential customers, build the community around your brand, and ultimately generate sales.
In this article, we are going to provide you with a list of the 10 best email marketing courses that you should be doing in 2022 to get yourself ahead in strategizing email marketing campaigns for your business and clients. So let’s get started.
Best Email Marketing Courses to Enroll in 2022
Email marketing, without any doubt, is a valuable skill to master in the modern world of marketing. It doesn’t matter if you are an entrepreneur, a business owner, or a marketer, everyone should know how to write a perfect email to get the attention of the recipient. Given below is the list of top 10 email marketing courses that will help you achieve the goal.
1. Mailchimp Email Marketing Course
If you are a digital marketer, you know how important Mailchimp is when it comes to sending tons of emails to your clients and other prospects. Mailchimp provides free email software for up to 2000 contacts. It also integrates with any online business platform that is available in the market. Mailchimp is one of the most accessible and efficient email marketing software you will be using for building your email list. This course focuses primarily on Mailchimp software to get the better of it and reach a massive list of clients in no time.
The reason to enroll yourself in this course will be to create better emails for yourself in the first place. Besides, if you have thought about choosing Mailchimp as the emailing client, this course will help you learn everything that the software offers. The duration of the complete video content of the Mailchimp email marketing course is 4.5 hours. It is not a generic email marketing course that you will find on multiple websites. It’s a deep dive into the specific platform. Thus, the price tag is pretty much justified. It is available on Udemy, and when you enroll in this course, you get a 30-days money-back guarantee. So if the course didn’t fulfill your expectations of learning, you can get a refund with no questions asked. You will also get a certification after the completion of the course. No exam is required to get the completion certificate.
2. Email Marketing Course from HubSpot
HubSpot is a company that came into existence with one goal in mind. To help other companies and businesses grow via their CRM, marketing, and customer service tools. The HubSpot Academy is considered to be a great learning platform for studying business necessities online. You will have a total of 9 lessons that include 28 videos, 9 quizzes, and 3 hours of content. It is one of the best ways to get an email marketing certification without paying a single dime.
From this course, you will learn how to create an email that will help you in growing your business. It also teaches all the fundamentals of email marketing, which makes it a good fit for beginners. Once you are done learning from the course, you will have to clear the exam to get a certification for free. The copy of the certificate is printable. You can even embed the certification badge on your website or portfolio. It can also be used to highlight your skill on LinkedIn and Upwork as well. It is an excellent course for you to learn if you are an aspiring digital marketer.
3. Communicate for Business: Write, Email, Close the Loop by Udemy
This course is particular in making your email marketing strategies run on automation. It is also a great way to learn how to optimize your marketing strategies and make your email subscribers happy. This course is suitable for both beginners and professionals working as digital marketers. In addition, from this email marketing course, you will learn different ways to send an email on different topics.
Furthermore, you will be given tips on how to increase your email list and get the most out of it. Moreover, this course will also help you understand various methodologies that can be used for better ROI results. The total duration of this course is 3 hours, and you also get a 1-hour on-demand video. The company is providing lifetime access to this course. It is divided into three parts. It has 16 different sections, and after the completion of the program, you will get certification without having to go through a test. Lastly, you can also access this course from your smartphone, tablet, and computer.
4. Digital Marketing: Email Marketing for Beginners by Skillshare
One of the core concepts that you will study in any digital marketing course is email marketing. This course will take you deep into creating a well-polished email funnel to generate leads and traffic to your business. As a result, if you are looking for a step-by-step introduction to email marketing, this course perfectly suits your requirement. Also, it is entirely free of cost, and you will be taught by some of the well-known email marketers around the world, such as Phil Ebiner. He is the person who created several successful online businesses from his knowledge of digital marketing. He has been providing his expertise since 2012, and more than 1 million students around the world have learned from him to this day.
There are 9 lessons in this course, and each of them is 1 hour long. From the very beginning, the course comes to the main point of showing how a great email marketing funnel can help a business. Besides, you will be taught how to use professional email marketing tools, create lead magnets, understand and segment your audience, build an email sequence from scratch, and much more. Keep in mind you can only get this course for free if you are a member of Skillshare. Otherwise, you have to pay for it.
5. Email and Newsletter Marketing Foundations from LinkedIn Learning
When it comes to email marketing campaigns, you can either drive up your reputation or crash down to the ground. Thus, if you want to learn the dos and don’ts of email marketing, this could be a perfect start for you. You need to sign up using your LinkedIn account for this email marketing program and start learning right away. This course is taught by Megan Adams, who is an expert in social media strategizing. Megan has been providing other companies with digital marketing services for the past 7 years.
This is a pretty short course, and it will be done in just 45 minutes. But during this course, students will be learning important lessons about email marketing. Besides, they will also be learning how to write a newsletter to a group of customers or the whole emailing list. Likewise, you will get the opportunity to understand the lead matrix that is associated with email marketing and how to optimize them for better results.
After the completion of this course, you will receive a certification and one Continuing Professional Education Credit (CPE). Both of these will help you stand out from the rest of the competition when it comes to being hired by recruiters.
6. Email Marketing: Drip Campaigns from LinkedIn Learning
One of the biggest challenges that you come across while working with email marketing is the creation of drip campaigns. An automatic drip campaign ditches manual emails and helps you modernize your email marketing campaigns. As a result, we recommend this email marketing course to everyone, not just professionals. In this course, you will be taught by Sam Dey, who is a digital marketing consultant and entrepreneur. In addition to this, Sam has also been building some of the most successful sales funnels for e-commerce marketplaces such as Amazon and eBay. Through this course, you will get to learn about his expertise and how he was able to come up with new ideas to keep the engagement of customers high.
This is a 45-minute long course that is loaded with tons of information, so it is better to sit with pen and paper by your side. Besides, students will also learn how to gain more leads and use them effectively, and create unique email templates that are easy to read, track, and analyze. From this course, you will be able to refine and retest your sales funnel and automate email marketing campaigns. All in all, it is a great email marketing course that will teach students the critical lesson of automating their email campaigns. So that they can focus on other things that need more attention. If you are a LinkedIn premium user, this course is free for you. Apart from that, once you have completed the course, you will be rewarded with the certification of completion.
7. Email Marketing Basics from Google Digital Garage
The Google Digital Garage is one of the best-scored online course libraries. The library has tons of courses that are related to the learnings of digital marketing and more. We are talking about the sub-part of a more extensive course. But still, we believe it deserves a special place on this list. Despite all the details and information, it has a short duration of only 30 minutes. This specific part is present in the course with the title “Promote a Business with Online Advertising”. From this course, you will have access to complete information on digital marketing, such as display advertising, advertising on websites, Google Ads, and more.
The sign-up is pretty simple, all you need is a Google account, and you are good to go. The course is easy to comprehend because each module has its video along with the transcript if you want to read it. After the module is over, check your knowledge by answering the multiple-choice questions based on the specific module.
Keep in mind that you will not get any certification from this course. But at the end of the course, there is a quiz that will help you retain and test your learnings of the course.
8. Email Marketing Free Course by YourPrimer
YourPrimer is a Google-owned learning platform that has a library of online courses. You can access the free courses only from the application that is designed for mobile phones. The app’s user experience is excellent, but to study an online course, the need to download a mobile application is something we felt weird about. There is no enrollment process for this course. You need to have a Google account for signing up. The course does not offer any certification. Still, it gives you valuable knowledge about the email marketing techniques you should implement. Thus, if you are trying to build your business from scratch or an online service provider, going through the steps that were told in the course will help you gain better customer responses.
The course does not have any video content, but the modules are pretty easy to understand and practical. Once you are done with the course, you will have the option to learn five more courses that are in the same niche as email marketing. The total duration of the course is 30 minutes.
9. Strategic Email Marketing Course by GetResponse
You will learn the secrets of powerful email marketing from this course straight from the box. The course has nine lessons in it, and each one has a tip for you at the end. Besides, the course is beginner-friendly and explains everything step-by-step.
The module talks about building and growing your email list, providing you with information on growing your newsletters and their functions. Besides, the modules also showcase the elements of a powerful email that will blow the reader’s mind, ways to enhance the delivery rates, automate your email campaigns, track down the performance of your email campaign, and develop interconnected marketing campaigns.
You will not get any certification after completing this course. Still, the modules and tips provided in this email marketing course are pretty valuable.
10. The Complete MailChimp Email Marketing Course by Udemy
The final email marketing course on the list is the one that is the best online selling course on Udemy. More than 15,000 students have taken the course, and it averages around 4.4 stars. From the name, you can make out that this course will give you every piece of information you need to be a successful email marketer using MailChimp. The instructor leading the course is Coursenvy, which is an ad agency based in Los Angeles. The company is developing marketing-related classes, and they have educated more than 300,000 students all over the globe via Udemy. The company also hires field experts to teach students. As a result, you should be confident that you are learning from the best.
It has 4 ½ hours of video content for you to watch anytime during the duration of the course. Students will learn all the different methods where Mailchimp can be of great use. The course will also teach students how to perform A/B testing of their email marketing campaigns from the software. This course can be found at a limited-time discount, and you can quickly get more than 40% of the discount, along with lifetime access to content. Once the course is completed, you will be rewarded with certification from Udemy as well.
Conclusion
So these were the top 10 best email marketing courses that you should be doing in 2022 to get the best out of your email marketing. All these courses come with unique information that you will not find in one another. Therefore, we recommend you complete as many courses as you can from the list. Apart from this, if we have missed your favorite email marketing course, feel free to provide us with the link and its short description. So that other readers also know about the course. Till then, happy learning!
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Simran works as a technical writer. The graduate in MS Computer Science from the well known CS hub, aka Silicon Valley, is also an editor of the website. She enjoys writing about any tech topic, including programming, algorithms, cloud, data science, and AI. Traveling, sketching, and gardening are the hobbies that interest her.
