Lead generation is something beyond getting individuals to visit your site. It’s additionally about accumulating their information so you can establish a connection and usually convert visitors into potential customers. Similar to any other hectic step, lead generation demands appropriate tools for professional marketers.
So, this article will explain to you some of the best tools to assist you with nailing each part of email marketing lead generation. With this, you can pick an appropriate tool for your organization to generate more leads and revenue.
What is a Lead Generation Tool?
Lead generation tools and software assist you with effectively gathering contact data from individuals that show interest in your organization’s products and services. These are designated “leads” and usually come from your site or other Internet sources. The main function of the lead generation tool is to drive the leads via manual work. Simply put, the lead generation software helps to initiate the process, and side-by-side enables you to focus on various sides of your business. These tools automatically run the process, so you can focus on different parts of your business. Usually, this is achieved by offering a gift such as a coupon, downloadable e-book, or other exciting things in return for an email address.
Lead generation tools collect the email address so you can inspect your leads and begin the communication to convert them into paying clients. However, if you find trouble getting leads, then it is time to get another lead generation tool or another opportunity to update what you presently have.
Different Types of Lead Generation Tools
Lead generation does come from a single tool or strategy. Thus, for the highest email marketing lead generations, below are different types of tools that you can use;
- On-page Lead Generation: It generates leads straightforwardly from your site with the option form and ads.
- Email Marketing: It nurtures the traffic that comes from campaigns to keep them drawn in with your brand.
- Email Address Finders: It enables you to find individuals that do not exist on your traffic list.
- Prospecting and Outreach: It assists in gathering contact details of unknown visitors and connecting with expected leads.
- Client Relationship Management Tools: With this, you can connect and examine leads all through the sales funnel.
- Sales Tools: Sales tool helps to convert the leads into potential paying customers while keeping in contact with existing clients.
- Communication Tools: Communication platforms are loved by numerous people. With this tool, your business has advantages in assisting with creating leads.
- Advertising Tools: It helps to attract traffic to your site from social media platforms through paid ads.
Popular Email Marketing Lead Generation Tools
1. OptinMonster
OptinMonster is the leading email marketing lead generation tool that makes it simple to convert your visitors into potential customers. OptinMonster accompanies the right answer for building campaigns to gather quality leads for your basic requirements, whether you try to run any type of website and leads you’re searching for.
OptinMonster offers creative control to make attractive lead generation ads such as pop-ups, slide-in windows, and gamified turn-to-win wheels. It has a clean and simple UI for beginners to handle and use it. In addition, OptinMonster’s strong personalization and targeting display rules put your missions before the ideal individuals with impeccable timing.
Key Highlights
- Less cart abandonment: Offer abandoning customers a specially customized offer before they leave your site with Exit-Intent® Technology.
- Enhance conversion rate: It helps to make upsell, downsell, and cross-sell offers to help your clients’ average order value (AOV).
- Show designated promotions: It assists in showing free delivery bars, discount codes, advance flash sales, and more, depending upon the reference source.
2. TrustPulse
TrustPulse is one of the amazing social proof notification plugins. Socializing directly builds trust, which leads to lead generation. Social proof creates that trust. Social proof notification is one of the best lead generation marketing strategies requiring minimal effort. TrustPulse will show notifications of actions taken by genuine people on your site, such as reviewing or buying items, signing up for newsletters, and many more. With the appearance of actual action from real people, you will gain trust with visitors.
Key Highlights
- It offers event tracking.
- It enables smart targeting to enhance conversion by utilizing advanced focus on rules and timing control.
- Adaptable design choices to match your site’s marking.
- Significant investigation to get the details to enhance conversions.
- Simple setup for any site without any coding knowledge.
3. SeedProd
SeedProd is the excellent landing page builder available on the market. Make amazing landing pages utilizing a simplified drag-and-drop option without coding knowledge. It has a beginner-friendly and simplified interface, and you can make different pages for your site. No matter if you wish to use lead generation tools for sections such as sales, maintenance, online sessions, or option campaigns, the SeedProd will support you in every way. With more than 150 landing page formats, you don’t have to stress over planning responsive and mobile-friendly pages. All the difficult work is, as of now, accomplished for you.
SeedProd solid arms conversion game by coordinating with many email providers and shielding your pages from spam, bots, and other online threats.
Key Features:
- You can edit content and review your site precisely as your visitors see it.
- You can set your site into coming soon, 404, or maintenance section and go live with just a few clicks at whatever point you’re prepared.
- It supports all WordPress themes and assists you with guaranteeing that your site matches your brand
4. Constant Contact
If you have a huge contact list or just want a MailChimp alternative, You must try Constant Contact. It’s an awesome email marketing platform that will assist you with remaining in contact with your leads. Constant Contact has a staggeringly simple to utilize and clean interface. Also, as one of the biggest email marketing services internationally, Constant Contact can offer extraordinary deliverability rates.
It also has a drag-and-drop feature, and email newsletter templates give your emails a clean and professional look for your leads.
Key Features:
- It coordinates with other lead generation tools, so you can begin emailing your leads immediately.
- Marketing automation sends pre-planned emails to build interaction and drive deals.
- It offers simple-to-read reports to track email outcomes progressively.
- It also has simple management tools that allow users to sort, add, and handle email contacts.
5. Sendinblue
Sendinblue is a complete solution to marketing automation and email marketing services, and SMS messages. Moreover, it also has a drag-and-drop feature that you can use to make exceptionally captivating emails, develop automatic work processes, and segment users. Sendinblue can be your home for nearly anything in email marketing. Sendinblue offers everything you need for a higher conversion rate from automation, division, and email configuration tools. It additionally offers builders for Facebook ads, landing pages, and signup forms.
Key Features:
- Option to customize the Dashboard as per your business requirements.
- Across the board marketing suite.
- Email heatmaps to picture how your contacts draw in with your email.
- A/B testing so that you can test various emails to check which resounds best with your contacts.
6. Hunter
Hunter is an important tool that you can use to do a fast email search. Simply type in the domain, and it’ll present you with the email address design. To check whether the email will be correct, it comes with a certainty rating for assurance. It makes Hunter one of the most amazing email locator tools available.
Key Highlights
- Email verifier checks the legitimacy of any professional email address en masse.
- It is easily available via browser and Google sheet extension.
- Integration with Gmail to send cold email ads.
7. AeroLeads
AeroLeads comes with a Google Chrome extension to assist you with looking through different professional sites like LinkedIn for sales leads. You should add a name and company to your AeroLeads account. AeroLeads will look for your business email addresses and other contact details for lead generation. Further, it will attach these leads to your email marketing records, thus, making it simple for you to start dealing with those leads immediately.
Key Highlights
- Chrome extension streamlines the searching process.
- You can export data in CSV format or move to email marketing tools.
- Confirmed business emails additionally accompany work titles, organization, site, area, and LinkedIn URL.
8. Voila Norbert
Voila Norbert ensures to help you find and confirm your email address to assist you with doing all that, from gathering leads to building business connections. You can look in mass for possibilities with a CSV document. The software additionally incorporates a wide scope of CRM software to make sorting and arranging email records easy. Taking everything into account, it’s a strong lead generation tool.
Key Highlights
- Accumulate verified emails to reduce the bounce-back emails.
- Eliminates copy email addresses, invalid organizations, and bad domains.
- Gives extra insights concerning each contact like work jobs and social media profiles.
9. KyLeads
KyLeads is an intelligent popup and a wonderful test for lead generation. This lead-generating software permits you to make popups and tests to transform a bigger number of site visitors into potential customers. KyLeads consolidates standard popups with high-performing tests, with a typical change rate above 30%. With the easy UI of the quiz builder and the popup developer, you can easily utilize it without any need to spend hours learning new software.
Focusing on choices enables you to improve messages for your visitors. You can choose from page level, timed, URL parameter, and others. It’s embeddable on most of the WordPress, Shopify, and Wix websites. Simply copy your form or quick implant code and paste it where you believe it should show up. KyLeads incorporates significant email marketing software services. Perhaps the most helpful element is the capacity to fragment new leads because of their responses. You can add them to explicit records or labels in your email marketing software.
Key Highlights
- Easy to understand UI.
- The quiz builder and popup builder are easy to use.
- You can make lightbox popups, slide-ins, floating bars, and many more.
10. Adoric
Adoric is among the best lead generation tools with numerous purposes. It permits you to rapidly develop your mailing list. Make popup ads for your site to catch emails. These are naturally added to your ESP of decision and emailing list. Adoric accompanies lightbox popups, drifting bars, slide-ins, and gamified elements like Spin to Win. There are huge loads of formats and free stock pictures that make it simple to make an attractive popup in minutes.
However, it accomplishes more than capturing leads. Suggestions and deserted cart usefulness permit you to win and upsell your clients by showing them well-known proposals, such as “what different clients typically purchase” or their recent products.
Key Highlights
- It comes with a clean and simple UI for beginners.
- It comes with a countdown, in-page content, and a drag-and-drop builder.
- You can also add Spin to Win games.
11. Sumo
Sumo is another best lead generation tool packaged with social media share buttons and is charged as the most straightforward method for converting your visitors into paying clients. It also offers a limited autoresponder, browser pop-up messages, and discount offers. However, it recently had more tools in there, eliminating large numbers of them. With their turn to offering eCommerce stores.
Different targeting choices make it conceivable to get granular with who sees your messages. Such as, you can set popups to just show up for specific referrers or individuals who’ve visited a specific number of pages. Reporting gives a fast preview of how your forms are doing. Naturally, you can see last week’s information. You can open month to month, lifetime, and custom date ranges with premium plans.
Key Highlights
- It helps to create lightbox popups.
- You can also use floating bars, full-screen popups, and inline embedded forms.
- The UI is clean and easy to understand for all users.
12. OptiMonk
OptiMonk is an intriguing onsite targeting and lead-generating tool. It was launched in 2014 with simple purpose structures; presently, they have amazing software. With lead capture, marketers can accumulate reviews, do surveys, add dynamic text substitution, and advance social sharing.
It helps to minimize cart abandonment by showing exit popups and offers connected with products inside the cart. When you’re OK with their drag-and-drop feature, customization is basic and clear. Targeting empowers you to send the right messages to individuals because of their way of behaving, reference source, and numerous different elements.
Key Highlights
- You can create Lightbox popups, Floating bars, and Sidebar forms.
- It gives the option to add the ‘Spin the Wheel’ feature to make interesting offers for customers.
13. Datanyze
Datanyze mainly aims for around B2B contacts. You can install and use Datanyze in the form of an extension on Google Chrome extension, and you can get plenty of contact data, including email, direct dial, and mobile numbers, all in your browser. Then, you can also export your CRM software for the executives and follow-up.
You can utilize Datanyze hassle-free as it guarantees discounts for errors inside their database.
Key Highlights
- CCPA and GDPR are agreeable.
- It mainly targets explicit businesses for B2B leads.
- You can capture contact data while you browse business sites and LinkedIn.
- Icebreakers assist you with beginning significant discussions.
14. HubSpot
HubSpot is one of the world’s top CRMs. It comes with different types of tools, yet, the main motive of HubSpot is the email marketing lead generation service. With HubSpot, you can make staggering conversion-ready emails while acquiring knowledge from significant information and reports on how your emails perform with your clients.
HubSpot can be perhaps your best resource concerning sales and marketing.
Key Highlights:
- It has a simple-to-utilize user interface.
- It comes with separate hubs, by which you can aim at the areas your business needs, with all in one tool.
- It offers a Live talk feature.
- Email layout, scheduling, examining, and interaction tools.
15. Pardot
Pardot is last in the list, yet among the famous lead generation tools that help you manage and qualify sales customers. By qualifying leads, you can have confidence that you’re continuously conversing with the best leads. Pardot incorporates a fine-grained division and marketing automation system for ideal interaction with your future customers.
Additional tools inside Pardot assist you with landing page configuration, embedding forms, and email management.
Key Highlights
- It offers lead supporting and capability tools to assist you with tracking down the best customers.
- You can get detailed information that allows you to customize the user experience.
- Separate tools based on industry.
Conclusion
To conclude, email marketing lead generation has become a vital step to enhancing your services and grabbing new customers. It not only increases your revenue and profits in business but also helps to understand the new visitors to convert them into potential customers while managing the existing customers. In the trend of digitalization and social media, spreading your business among new users isn’t a difficult task, yet it demands certain factors to focus on. Such as understanding the needs of visitors, grabbing their attention, serving the products that solve their problems, and at last, making them potential customers forever.
For this, the list of lead generation tools mentioned above is amongst the best available on the market that helps to polish your website, its services, and user experience. Simply put, each lead generation tool has the potential to understand the customers and gain more organic traffic to build a potential customer base.
My name is Vijay Singh Khatri, and I enjoy meeting new people and finding ways to help them have an uplifting experience. I have had a variety of customer service opportunities, through which I was able to have fewer returned products and increased repeat customers when compared with co-workers.
