Growth hacking is a new buzzword in the market that has helped several businesses to come on the top with incredible speed. Some well-known examples of growth hacking success are Airbnb, Netflix, and others. Irrespective of your business type, you can leverage the benefits of growth hacking. The only goal of growth hacking is growth and to work on straightforward strategies to achieve that growth with consistent results.
To use and implement growth hacking, the growth team needs to have a positive mindset to increase the growth. Since its introduction in 2010 by Sean Ellis, it has evolved and allows the start-ups to seek growth by any possible strategy. Well, growth hacking or marketing requires dedication and skills to be successful.
Growth hackers with a positive mindset can do wonders with their new ideas and strategies to implement them to achieve growth. But, their work becomes more accessible with the proper growth tools at their disposal. Several tools are available that can help them. We have listed some of the most commonly used growth tools for your consideration in this article.
Introduction to Growth Hacking
Some consider growth hacking to be the combination of marketing, technical expertise, development, and making sales or endorsing products uniquely. Growth hacking majorly focuses on and determines only those cost-effective approaches in bringing maximum possible growth. Growth hackers analyze every trend in the market and even go through the competitor’s website to understand their approach, collect data, and measure it to create a more growth-friendly business.
Growth hacking allows the team to consider all ends of the sales funnel. They consider the facts that can bring more customers to your business and how to do that. They understand the customer’s behavior and provide services based on their interest to retain them. Also, they look for approaches to how they can make their existing customers loyal.
Any business can only get guaranteed growth if they have the right team to lead it and the right hacking tool to conduct the testing and implementation. Growth hacking eliminates the assumptions, as they analyze the data and take calculated risks to improve the growth. They conduct rigorous and repetitive testing and experiments with new ideas until they find the best possible solution to all challenges. Growth hacking is not easy with analytics, as they have the power to change your decisions and eliminate the chances of failure.
Top Growth Hacking Tools in 2022
Choosing the right hacking tool among several options can be challenging. All you need is to understand your project requirement and the scope of growth to make the proper selection and leverage its benefits.
1. Zapier
Zapier is well-known for its ability to automate repetitive tasks and inform the team once the task is completed. The growth team can focus on their productivity and have a focused mindset by automating. It also lets you connect with significant services on several; platforms. You can also use Zapier to transfer important information among different applications. With its easy dashboard, you can efficiently manage different applications. Also, there is no need to build integrations.
Features
- With a single zap, you can carry out many different tasks. So, you can leverage zapier to carry out most of the tedious tasks for you.
- Zap allows you to use paths to perform tasks based on if/else logic.
- Zap comes with filters, allowing you to perform a specific task whenever a condition is actual. You can also schedule your zap as per your requirement.
- You can transform your customer’s data in whatever format you want and use it for analysis.
2. OptInMonster
The entire business of OptInMonster is built around the conversion optimization tool. This tool has helped several websites to turn the traffic into potential leads. It uses a tactic that displays the splash screen just before the visitor is trying to bounce back and collect the visitor’s email address. Even if the visitor is not visiting again, you will have at least their email address for direct communication.
Features
- It can convert any link or image into an optin form that will most likely boost the conversion.
- It lets you customize the campaigns based on the customer’s location, improving conversions.
- You can also track the mouse movement of the customer to display the targeted messages.
- It has an easy drag-and-drop feature that lets you create optin forms for more conversion rates.
- You can also choose your type of campaign to display the most-engaging ads.
- You can use the intelligent triggers to display the right content to the right visitor based on your user behavior.
- It allows you to use targeted campaigns to generate more leads and sales.
3. Manychat
It is another addition to the growth hacking tool allowing you to create Facebook bots for marketing, e-commerce, and support. It also lets you create bots to broadcast the messages to all your subscribers.
Features
- It helps bring in-store shopping to the customer’s phone with personalized conversations.
- It can improve the reachability of your product around more than millions of customers using the most effective and engaging ways.
- Due to its instant services to the customers and providing the best suitable products based on the specific customer, it has more tendency to improve the conversion rates by 25 percent.
- You can link this tool with the Shopify app and send direct messages to the customers who abandon their cart and ask for their feedback.
- This tool allows you to gather information, analyze it, and quickly test and optimize the customer’s experience.
- You can integrate it with other popular applications in the market, such as Shopify, PayPal, Stripe, ActiveCampaign, Google Sheets, etc.
- It comes with excellent customer support and an extensive library of best practices and guides to get you started.
4. AWeber
AWeber is a significant growth hacking tool that will help your small business achieve its goals with data-driven email-based campaigns. It has an advanced AI-powered design assistant to offer that lets you create fantastic email templates. You can even leverage its pre-built template library. It even allows you to personalize and customize the campaigns.
Features
- This growth hacking tool will help the team create a remarkable customer experience with email marketing solutions.
- You can use canvas for creating email marketing images.
- You can use it to create professional emails for better customer engagement.
- It uses automation to have direct conversations with the customers and help them resolve their queries instantly.
- You can segment your emails for better personalization.
- You can use tagging to organize your customers and send the correct email to the right person.
- It comes with fantastic reporting and analytics features, allowing you to gather helpful information about your customers.
- You can use its pre-built templates for creating emails.
- As a small business, you can go for this tool blindly.
5. Unbounce
With Unbounce, you can simply create, publish, and conduct A/B testing to convert more visitors into loyal customers. The great thing about working with this tool is that you do not have to dive deeper into the coding part.
Features
- Unbounce allows you to avoid bottlenecks and launch your marketing campaigns with its quick-launch templates, and you can customize them to match your SaaS brand.
- It lets you create fantastic landing pages for desktop and mobile devices without even worrying about the code with its simple drag and drop features.
- It lets you add sticky bars and pop-ups on your website to trigger amazing offers wherever necessary.
- You can leverage its 100+ ready-to-use templates to fast-track the process.
- It comes with ana fantastic support and community that will help you grow better.
- It has AI-powered tools that will help you deliver the right content to the right segment of the audience.
6. Contentsquare
Ontentsquare is one of the best cloud-based analytic system-based platforms. As a growth hacker, you can leverage this tool to analyze the customer’s entire journey once they land on their website. It lets them understand the changing behavior of the customer and the reasons for their actions. It will create heatmaps for better understanding. You can even get access to the recorded sessions of your customers. With this great tool at your disposal, you can keep your customers engaged, influence them to make the purchase, and reduce cart abandonment.
Features
- You can analyze the visitor’s progress by using various information, such as your site, page by page, from entry to exit.
- You can get information regarding how your customers are interacting with every piece of content on your site.
- It provides you with detailed insights to beat the campaign targets.
- It allows you to capture the interactions automatically to decide what to analyze and prioritize at any time.
7. Gumroad
Unlike any other tool mentioned above, this growth hacking tool is suitable for artists, writers, and graphic designers. It helps in managing the customer relationship with a customized conversation.
It is one of the most powerful, simple e-commerce platforms, offering various tools at your disposal. It helps you sell the digital services you want, such as books, memberships, courses, and more, to the right audience.
Features
- You can link it to their custom domain to leverage its benefits if you already have a website.
- You can use its payment platform.
- It allows the customers to access a comprehensive content library, but you have to subscribe to this tool.
- This tool will increase sales opportunities by providing the facility of global payments.
- We can create lightweight DRM to maintain a better and more transparent relationship with customers.
- You can work with analytics to improve your products and messaging.
- It uses automated workflows to connect with the customers and grow its customer base.
8. Hello Bar
This growth hacking tool is crucial for improving the lead generation for any type of business. You can use it to customize the message for better engagement of the customers. You can leverage its advanced targeting messages for maximum impact based on the location, device, page, visit, etc. It provides fantastic popups that you can use for your website. You can install it with one click without diving into the coding part.
Features
- You will get to use its 100 pre-built themes that can fit your brand’s and product’s style.
- You can use its visual editor to customize any element of your website, such as color, size, layout, etc.
- It will automatically detect the design of your website and match the color, font, and other features of your website.
- It targets the customers based on their city, state, country, and others.
- It allows you to track and optimize the campaigns to improve user experience.
- You can even schedule the messages and reduce cart abandonment.
- With its analytics, you can easily track the performance of your website.
- You can create custom reports with the relevant data to your business.
- You can conduct A/B experiments to improve the performance and user experience of the chosen campaigns.
- You can integrate it with other famous platforms, such as wordpress, Wix, GoDaddy, Weebly, etc.
9. Keap
Keap is one of the growth hacking tools with a solid foundation. If you are a small business with a massive growth scope, you can choose this tool blindly. It lets you use its CRM capabilities and marketing features to automate various aspects of your website. It has been in the market for more than 20 good years and has helped over two lakh start-ups and businesses organize their data in a single place. With keap, you can run your business more efficiently.
Features
- You can integrate this tool with more than two thousand applications, such as wordpress, outlook, PayPal, etc.
- It lets you capture leads and organizes them in one place.
- It allows you to divide your customers based on their contacts and send targeted messages.
- It offers pre-made templates that you can use to set up automation efficiently, including reminders to approve and pay invoices.
- It is a single interface for everything, from lead capture, customer information, calendar booking, invoicing and payments, etc.
- You can access your client’s information from any device.
- It comes with a visual dashboard to easily track your sales.
- You can easily set up email templates and automation.
- It comes with free phone and chats support for all our customers.
10. Olark
It is another growth hacking tool that is consistently helping their clients in retaining their customers and increase their customer base. You can also have a real-time chat with your customers to maintain better relationships. You can use the gathered insights from your live chat to improve your website’s overall performance and user experience. It lets you organize the customers based on the data. In case of customers’ unavailability, it lets you leave a message and connect with them whenever they are available.
Features
- You can easily configure live chat automation rules for better customer engagement and speed.
- You can efficiently distribute chats and monitor team performance.
- With its other feature, “Shortcuts”, every one access to a shared database of canned responses for quick, consistent replies.
- You can integrate it with other popular tools from helpdesks and CRMs, issue trackers, to Google Analytics.
Reasons to go for growth hacking.
Growth hacking’s goal is always straightforward: to approach growth hacking in business and achieve what they want to achieve. It is considered the most effective and efficient marketing strategy that employs analytics to find the best way to achieve any business’s goal. Not only this, you will get immense benefits if you consider growth hacking for your business. So, let’s look at what else it has to offer.
1. Enhances growth mentality
Everything depends on the mindset to leverage the benefits of growth hacking. Without understanding what growth means, you cannot move in the right direction. Thus, it is necessary to understand where you are seeking growth and how it will impact how you will run the business. You have to think aggressively. Being aggressive, you will find more potential approaches and look for more experimentation. You can learn faster and implement the hacking approaches quickly.
2. Works well for all business types.
The benefits of growth hacking are not only limited to start-ups, large enterprises, or individuals. It can help any business to grow and achieve its pals. t. It is better if you use growth hacking approaches from day one, it will help you combine marketing and development efforts to build a unique product. Any goal is achievable; all you need is to understand your goal and work for it.ts.
Growth hacking works well if you are willing to take risks and conducts experiments with new ideas to achieve your goal. You can analyze the metrics faster and understand what changes you need to bring into your website environment to attract more customers with growth hacking. Ensure that you implement growth hacking throughout the SDLC process for better results.
3. Brings out new product ideas
With growth hacking, the team is open to conducting experiments. It lets the team analyze the market trend and competitors to understand the customer’s nature and interest. It will open gates to new ideas and business models that you can use to create unique products.
Suppose, while experimenting, you understand what feature is more considerable among your customers. You will deliver those changes with your core products in the next cycle. Once you create new products as per the customer’s requirement, you will have a high chance of success and tremendous growth.
4. Cost-effective and improves ROI
As you are all aware of the fact that growth hacking comes out as a need to provide cost-effective solutions to all types of business challenges. So that you can save a dent in your pocket by saving money on marketing, development, tools, and other costly approaches.
Suppose you understand your product profoundly and find the feature you can leverage to increase sales and attract customers. The company can invest in enhancing that feature and endorsing it to the right set of audiences rather than working on any other element. For example, you have created a new landing page that successfully drives significant traffic and converts them into sales. If your customer acquisition cost stays low and you’re making more money than the ads cost you, it is a cost-effective solution that has helped you scale without adding more cost.
But never stick to the same strategy every time. It might not work in every scenario. Growth hacking is a continuous process, so you have to experiment and find new approaches to better your product and generate more ROI.
5. Discovering data-driven approaches within your working environment
Every data-driven method that is scalable can be considered a growth hacking method. You can be inspired to find growth strategies within your business models only if you are ready to do experimentation and implement them. Every business needs a different hacking approach and handles customer issues differently. To find the perfect growth strategy, all you need is to focus on the goals. If you are clear about your pals, you can find solutions anywhere and get inspired to do a task in different ways. As a growth hacker, you need to keep your mind open, be creative, and indulge in your goals.
Conclusion
Growth hacking is a growing technique to bring guaranteed growth to any business type. It is not limited to start-ups. Even individual businesses can leverage it. Growth hacking works on the mentality that any goal is achievable if you are willing to do that at any cost. Only a positive mindset can think of the best possible ways to do a challenging task. Thus, growth hackers need to be extraordinarily talented and creative to find cost-effective and efficient solutions to even significant challenges.
There is no doubt about the benefits and accuracy of implementing growth hacking in your business. To ease your work, several growth hacking tools are also available to help the growth hackers analyze the market and act accordingly to make your product unique and beat your competitors. So, do not wait and start working with growth hackers to bring more leads to your business.
My name is Vijay Singh Khatri, and I enjoy meeting new people and finding ways to help them have an uplifting experience. I have had a variety of customer service opportunities, through which I was able to have fewer returned products and increased repeat customers when compared with co-workers.
