Once you set up your business and have effectively made a site, now is the right time to begin catching leads. Thus, the most helpful method for acquiring important data or commitment from your visitors on your website is the landing pages since they are an incredibly compelling type of digital marketing.
The ideal way to figure out which components your landing page should incorporate is to comprehend which ones will convince people more. Additionally, going through different organizations’ different landing page examples will give you a clear idea of what to include in your landing page based on your business.
What is the Function of a Landing Page?
Unlike a conventional website where customers are urged to explore numerous pages and sections, a landing page is a one-page site that fills one need and one purpose only, and that is to guide visitors to follow via a single CTA. Whether you seek to sell products and services, get new email subscriptions, or get registered for an event, this strong online marketing strategy tool can drive conversion for any reason you might require. Landing pages carry a single clear message for visitors, supported by a distinct title, a couple of connections with visuals, and a captivating CTA.
While customers appear at standard sites from multiple routes and for various purposes, landing pages are, to a greater extent, a marketing asset. Tech giants and online organizations promote their landing pages with the help of social platforms and paid Google ads. Consider this page where potential clients ‘land’ whenever they have tapped on your Google Ads URL.
Best Landing Page Examples
Every website sector has a unique landing page to serve its purpose, from eCommerce to hospitality, and from website design to internet marketing. Let’s review some of the best landing pages.
1. Wix.com
Wix is a familiar website for everyone. Their landing page is one of many that fits perfectly to attract potential customers who are hoping to begin their online business journey. The main headline incorporates all the fundamental components you’d hope to track down while making a landing page: the logo of the company, the simple and clean headline, one steady message, engaging and fitting visuals, and an effective CTA.
The incorporation of Wix’s landing page gives the best examples to learn from and create one for you. With their strong CTA, you could get an idea that including an effective CTA is one of the main landing page practices. Never hesitate to be straightforward with the wording and bold colors. Wix’s message, “Start Now,” directly states the message to the customer to get moving, whereas the blue shape highlights against the light orange background.
2. Udemy
Udemy is a worldwide marketplace that offers online courses of every kind. Udemy aims to help people improve their abilities and understand their goals by allowing them to study from the comfort of their own homes.
While clients can independently sign up for their courses, this specific landing page enhances Udemy’s marketable strategy. It offers organisations a platform to prepare and instruct their employees, furnishing them with additional abilities and information on topics. This can assist organisations with supporting their representatives while online or remotely and can engage them to continue to build their careers.
Udemy has used clear text and a pro headshot to establish the tone, and it immediately demonstrates what’s truly going on with their solution for organizations. However, they have used light and airy content, contrasting with the other dynamic pages, to ensure visitors stay drawn in for a while.
3. Milanote
Milantoe is a visual company platform that offers a clean navigation landing page as its primary website homepage. A perfect white background highlights the product’s details and unique CTA, while a colourful and cooperative product example is set on the right section of the page. Their landing page also consists of different tools and features that interactively highlight the product’s features. Visitors can explore through various product examples to learn about the range of products available. Highlighted colours give an engaging experience.
The Milanote landing page gives a perfect example of showing the diversity of products you offer. Your target customers will be bound to convert if they’re more aware of your products.
4. Deliveroo
Food Delivery is a food delivery company based in the UK and now works in various urban areas globally. While their main site targets clients making food deliveries, this landing page focuses on restaurants hoping to connect with Deliveroo.
The organization has pinpointed the needs of their objective market and characterized its landing page’s abrogating point. This assists with making a differentiation between their primary site and this one.
Rather than images of delicious plates of mixed greens and out of the over-quiches seen on their main site, the general plan of this landing page is considerably more business-specific. You will find the video at the top that aims at restaurants and deliveries instead of the customers.
5. Epicurrence
Epicurrence is an event website that promotes its four-day conference for creatives. Combining adventurous experiences and exercises with intimate, intuitive conversations, this stand-out event is impeccably captured in this extraordinary landing page example.
This design combines the components of a classic landing page with the intriguing copy, atmospheric representations, and handcrafted dioramas that give a clue to the event. A couple of intense, well-picked words set the vibe on the top fold. While navigating the site, the CTA remains visible, inviting customers to purchase tickets.
If you browse their website, it nearly feels more like being comfortably wrapped up paying attention to a story in a campfire than looking down is eventually a marketing asset. All thanks to its fragile text and fantastic illustrations, the general experience is connected and welcoming for visitors.
6. ExpressVPN
ExpressVPN has smartly created a landing page almost similar to their website. However, the only distinction that lies between both is the removal of the menu bar from the top of the page, leaving the primary CTA, Get ExpressVPN, and the language choice in the upper right corner. Along with this, the main activity that remains is to buy the product or close the page.
An enormous outline containing a picture of two individuals holding their mobile phones on an empty mountain carries the message that ExpressVPN can be utilized globally. The warm tones match the remaining colour of the brand, and the happy faces of the characters depict a friendly disposition that suggests an accommodating organizational culture.
The well-optimized mobile devices are the best example of what you can learn from ExpressVPN. Your landing page ought to be optimized for mobile devices too. A mobile version of a landing page is another effective way of getting more traffic and potential leads, based on the number of people using mobile phones.
7. Dropbox Paper
Dropbox Paper is famous for its hosting services and some extra tools and features. However, the landing page mainly highlights the Dropbox Paper, a team’s cooperative work area. Their goal is to provide a platform that allows teams to work remotely cooperatively, which has brainstorming tools that help facilitate additional meetings.
Dropbox has used an excellent visual hierarchy all throughout its landing page, especially in the top fold. Comprising only a couple of words, this part impeccably captures the quintessence of their products. Due to the utilization of enormous text, the visitors are ultimately drawn to this content, ultimately aiding them with understanding what’s going on with the product.
Furthermore, on the downside of the website, there is an extremely spotless and spacious format matched with illustrative text and videos, plus defined buttons and a decent menu that guarantees you can simply sign up.
Their Integrate whitespace is the best example of an optimised landing page. “Whitespace” mainly refers to how much space there is between the different components. Thus, setting whitespace on your website format is critical, as it permits your content to inhale while guaranteeing that your customers won’t feel immersed in information.
8. Blue Apron
Blue Apron is a home delivery service that empowers you to choose a week-by-week menu for yourself and your loved ones. After that, it delivers the fresh ingredients and recipes to your doorstep. There, the landing page targets new users of Blue Apron as they hope to explore new leads with an engaging initial deal. The company’s logo consists of the title and CTA in front and centre of the first fold. Additionally, all their data is encircled by great looking food images as you would be navigating further, clarifying how their service functions appear through an image and text timeline. It easily covers all the justifications for why you must try this once.
Their motto of “keeping messages clear” is another excellent example of a landing page component. Taking into account that limited capacity to focus is significant while planning any website. Regarding landing pages, hooking visitors for a few seconds is particularly fundamental. Your message must be clear to convert visitors into potential customers.
9. Vimeo For Business
Vimeo is a video hosting website made by a team of movie producers, taking special care of expert videographers. The company’s main function is to offer makers tools and technology to circulate and monetize videos.
The Vimeo landing page is specifically developed for their customers and visitors who seek different video solutions for their business. Nothing out of the ordinary; each feature is represented by video, along with a detailed description and testimonial for each. They have made a clean and bold statement about the platform’s mission and the direct CTA: Purchase Vimeo Business.
Understanding your audience could be an example to learn for a landing page from this company. Since landing pages are not a one-size-fits-all activity, it’s vital to determine your customers while composing website content. The tone and messaging of the text throughout Vimeo for Business are intensely customised for enormous organizations. It shows from their title: more engagement, more collaboration, and more growth for your business.
10. Spotify for Podcasters
Spotify doesn’t need an introduction, and they have to build a landing page for their podcast services. Whereas the primary website of Spotify mainly aims towards delivering a broad message—”Listening is everything”—this landing page mainly focuses on podcasters searching for a platform to share their content.
The stark shade contrast highlights the written content, which mainly expresses the reason for the page and features the platform’s advantage for podcasters. An unmistakable colour range separates this page from Spotify’s application, utilizing blue shades rather than its iconic green. It demonstrates to the visitors that this landing page fills an alternate need.
Even though Spotify has also incorporated inspirational content such as the testimonials by other podcasters and insider tips on the most efficient method to begin a digital broadcast, book interviews for your show.
Their incorporated FAQ section is an excellent thing that you can adopt for the landing page. Adding FAQs allows potential customers to comprehend the products and services you are attempting to sell them. It likewise shows that your organization cares about giving transparency to user experience and customer service.
Conclusion
Conclusion: making a high-converting landing page isn’t easy. However, when it comes to conversion rate optimization (CRO), it is an absolute necessity. Finding out what will attract your potential customers and which copy will get them to convert is difficult.
To provide the best user experience, adding inspiration and innovation to your landing page is a must. From the list above of the best landing page examples, you can pick out the best examples for your business.
Simran works as a technical writer. The graduate in MS Computer Science from the well known CS hub, aka Silicon Valley, is also an editor of the website. She enjoys writing about any tech topic, including programming, algorithms, cloud, data science, and AI. Traveling, sketching, and gardening are the hobbies that interest her.
