As you read this article, more than 65,000 searches have been done online per second. Those searches majority of them were made on Google search engines, and it will show a mix of organic search results and ads created by various businesses for specific keywords. Regarding spreading the word about your business to the public, Google Ads is one of the fastest ways. It takes a lot less time for companies to make connections with users who are searching for similar types of products or services.
Today, with this article’s help, we will discuss Google Ads and Ads Generator. Also, we will share some tips to help you create better advertisement copy for your business. So let’s begin!
Importance of Google Ads Generator
Suppose you are running a business and looking for ways to increase your online presence. In that case, you are left with two options. First, you can spend 1000 working hours trying to make your website’s content stand out from the rest of the competition and work according to SEO requirements to get a higher ranking. Or, you can work on your social media presence to draw customers from Facebook, Instagram, Pinterest, and other platforms. This will be a much more complicated task and has a higher chance of your inability to secure a high number of clicks.
On the other hand, if you go with Google Ads and spend 100 hours perfecting your ad copy or hire an experienced individual to get this job done, you can yield a higher sales number.
If you can find out the costs and the margins between your products, then Adwords could help you gain your money’s worth by boosting your ROI to a ten-fold percentage. ROI stands for Return on Investment, and with Adwords, you can 5x or even 8x your ROI if you can create and manage Google Ads perfectly.
The bread and butter of any website owner is organic search and reach. But to grow your website organically, you must wait a long time. The average wait time for a search engine to recognize your SEO is about three to four months. As a result, if you are looking for quick results, you have to go with Adwords. With the implementation of Adwords, you can get up and run your Ads in less than an hour or so, and if you can do it correctly, you can quickly start generating sales in less than three hours.
How Does Google Ads Work?
Google Adwords is one of the most prominent services that is being used by digital marketers all over the world. With Google Adwords, the main point of interest is to promote the content, brand, or website via certain defined keywords that people are likely to search for on Google and its partner websites.
Google Ads works by matching the content of your ad with the keywords used by the users searching queries using its search engine. The Google Ad Generator devised an efficient way to increase the traffic on their website. Google’s search engine is getting more than 86 million total monthly visits, which is a lot of traffic and a marketing opportunity that one cannot ignore.
The Three Options Provided by Google Ads
Google Ads works under the Pay-Per-Click (PPC) model. This means that a user will target a specific keyword that appears on Google, and then the user will bid on that keyword. The competition on keyword bidding will be tough as other businesses trying to run the same type of ads for their business will use the same keyword. Google accepts the highest bid for the keyword and then showcases the ads. Google Ads provides three options regarding bidding, and these are:
- Cost-Per-Click (CPC) – In this method of bidding, you will have to pay Google based on the clicks your ad can acquire when it is shown on the search engine.
- Cost-Per-Mile (CPM) – When you use this method, you set a milestone for your ads; thus, you have to pay when your ad can achieve that milestone. Usually, CPM has a 1000 impression milestone. As a result, you get to pay after the ad has reached 1000 impressions. Remember, it is the impression for which you are paying, not the clicks like in the first method of bidding.
- Cost-Per-Engagement (CPE) – In this method, you will interpret what the user will do when they see your ad on the search engine. Here you must pay for the specific action the user performs on your ad. It could be signing up for your list, watching the video, opening the website, and more. All of these actions can be listed in this bidding, and you only get to pay when someone does it after seeing your ad.
Quality Score of Google Ads
Once you finish bidding, Google will take in the bid amount and pair it with the quality score of your ad that came out after assessing your ad. According to Google, Quality Score is the one field tracked by Google that helps estimate how well your ads are suited for the specific keyword. The quality score is calculated based on the content present in the copy of your ad, the content present on the landing page of your website, and also it checks the type of link you are using in your ad. The quality score ranges from 1 to 10. If you are near 10, that means you have a great quality score. The better quality score of your ad will lead to higher ad positions on search engines and lower prices on bidding.
Example of How Google Ads Work
Let’s take an example to understand the workings of Google Ads much better. Suppose you have made a $3 bid for a keyword. If Google determines that its cost per click will be $2 or less than $2, you will win the bid and get your ads placed for that keyword. On the other hand, if Google decides that the specific keyword should have a bid higher than $3, in that case, your bid is going to be irrelevant, and Google will not accept it. At the same time, if someone else made the bidding higher than $3, their ad will be placed on that specific keyword.
1. Daily Budget of Your Ads
Instead of worrying about the maximum bid, you can go with the maximum daily budget for your ad. As a result, you will limit the expenditure on ads to a specific amount per day. This technique will provide you with much better control over your ad expenses, and you will be able to understand how much money you should spend on your ad budget, depending on the results you get each day.
2. Types of Google Ads
Google provides many ad varieties to users, so they are free to choose which form of the ad will suit their requirements in the best way possible. Below we have defined different types of Google Ads for you to understand which will cater to your needs best.
3. Search Campaign
These ads will appear as text ad on the result page for the keyword. For example, if you have searched for “cheap computers near you”, the search results with the black “Ad” symbol next to their URL will be your search campaign ads from Google.
You will also see one thing: all of the ads on the search engine are text-based. You can also go with the shopping ads explained in the next section.
4. Shopping Campaign
With using a shopping campaign by Google Ads, a business can make its products more visible to the online audience. These ads will appear on search engines in the form of images. Take the same example of “Cheap Laptops” as the keyword you have searched for. Then just below the search box, you will see pictures of a laptop appearing on the search engine. You can see “Ads” written in black on the top left-hand corner. The shopping campaign could be beneficial if you are into selling products online that people want to see visually. If you are selling services, then it is better to stick with text-based search campaigns for search engine ads.
5. Display Campaign
With the use of display campaigns, one can showcase their products and services to a wide variety of audiences by displaying their ads on various websites partnered with Google Adsense. Besides, there are multiple ways by which you can showcase your ads on these websites.
On the other hand, using the display campaign, you can also insert your video ad campaign at the start of YouTube videos in their pre-roll. The benefit of displaying ad campaigns is that they reach more people, and visuals are always more pleasing than the text. The ads you will create for the display platform are also quite flexible. The ads can be a GIF, a video, or an image. But these ad types also have some issues, such as these websites might appear on websites where you don’t want them to appear in the first place.
6. Video Campaign
These are the type of ads that will only appear in front of YouTube videos before you can play the video. You might think we have discussed the video ads in the previous section. But Google allows a specific option of choosing video ads specifically rather than getting them on the display network and advertising more broadly. If you have created a new video ad, this is one of the best ways by which you can test it out and see what the users are thinking about it. Once you are satisfied with the response, you can also use the same video ad on a display campaign.
The video campaign comes in various forms. There are ones you could skip and the ones you cannot. Apart from these two, we also have discovery ads that one can find on the search result page when a user types in a specific keyword during their search. Lastly, you can also play your ads on various overlays and banners that come on the UI of YouTube and between the videos.
7. App Campaign
Just like the video ad campaign, app ads can also be a part of the display network, but they can also be used when targeting specific campaigns. When creating app-based ad campaigns, you are not designing the content of your ad for each app. Instead, the ad management will automatically take your text and the other assets in the App campaign and develop a fully furnished app for you. The algorithms work on the different asset combinations and will use the one that will perform the best from the rest.
Final Thoughts on Google Ads Generator
So, you should know about these essential concepts of Google Ads generator. We have discussed the importance of Google Ads and how you can choose the different forms of Google Ads straight from the online tool. Google Ads is hoarding most of the online ad market, and there is no doubt we are witnessing the monopoly play by Google on search engines and YouTube.
If you are a business owner or running a company, you need to understand that reaching a larger audience in a short time can increase your sales overnight. But for that, you need to find the perfect balance between the budget of your online ad campaigns and the profit you will be making from the online purchase. Once you find that sweet spot, you can unleash the true potential of Google Ads.
Conclusion
We hope this article has helped you understand the concept of Google Ads Generator if there is something you feel needs to be addressed for the same topic. Write it down in the comment section below, and we will provide you with a sufficient answer; till then, happy learning, and keep growing!
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Simran works as a technical writer. The graduate in MS Computer Science from the well known CS hub, aka Silicon Valley, is also an editor of the website. She enjoys writing about any tech topic, including programming, algorithms, cloud, data science, and AI. Traveling, sketching, and gardening are the hobbies that interest her.
