If you are thinking about taking your business online for the first time, then the very first thought in your mind is going to build a website for your business. When it comes to making money for online businesses, lead generation is the key which they get to driving sales and growing their online market. Generating leads has to be vital for your online business as it also helps in driving more traffic to your website, which is one of the starting points of converting a prospect into customers who purchase your product.
The lead nurturing is done on the landing page of your website, a web page that users are going to see when they click on the website’s link from various social media and other online platforms. But creating a landing page that actually brings out the best conversions to your business is not an easy task. Landing page tools can make your job much easier, and as a result, you get to work on increasing the sales of your products.
Today, with the help of this article, we are going to show you some of the best landing page tools that you can get from the internet and how you can benefit from them. These tools will provide you best features all in one place, and that too at an affordable price. In addition to this, they make it easier for you to boost the online marketing campaign, which ultimately leads to more online sales.
What Is Landing Page?
A landing page on your website is a standalone web page on which potential customers will come when they see a link to your website on the internet. The main aim of a landing page is to capture the user’s information and then exchange it with something valuable to the user. This could be a special offer coupon, e-book, company insights in the form of white paper, and more. Keep in mind landing pages are different from other web pages that are part of your website. Moreover, they don’t live in the evergreen navigation of your website. A landing page serves a specific purpose for a minimal amount of time for the marketing campaign.
A landing page is different from your homepage as it provides a general overview of a business. But if you are looking to achieve a short-term goal, sales goal, or any other specific goal for your business, a landing page is the best online marketing channel that you can trust to help you effectively reach your goal.
Top 8 Best Landing Page Tools You Must Have For Your Website
Given below, we have provided our readers with the list of the top 8 reliable and efficient landing page builders that help in improving your brand awareness and sales. We were able to bring these names to our list after a lot of research. As a result, you can start with any of them, and it will start bringing your results in the shortest time possible.
1. Unbounce
Unbounce is considered to be the fastest and easiest way one can build a custom landing page, popups for a website, sticky bars, and other elements in order to improve the post-click conversion rates and launch your campaigns at a faster rate. Unbounce was the very first landing page builder software, and it might not be wrong to consider them a pioneer in creating this category. You can use it for multiple projects, and without a doubt, it will get the job done for you. It is known for optimizing the performance of your marketing campaigns, creating those “coming soon” pages, and capturing the emails on your web page, and it also works in your favor by explaining to users those hard-to-explain elements that otherwise people would have no clarity in understanding.
One of the best things about Unbounce is that it is constantly growing and adding features to its landing page tool. The latest addition to their landing page suite is a conversion intelligence tool that is backed by AI. This will make your ad spend one step further and give your better results. In most cases, we found it to be flawless and easy to navigate as well. The one thing we would like to mention here is that its editor seems to be a bit laggy on some occasions. But apart from that, it runs like a charm, and we recommend this landing page tool to anyone who wants to create a conversion-centric page for their website.
2. Quix Joomla Page Builder
Quix is a free landing page builder that provides users the ability to create their own page with a simple drag and drops function. Everyone can use it, and there is no steep curve of learning that one needs to pass before understanding the true potential of this landing page tool. In addition to this, there is no need for you to learn coding in order to use this tool for creating the landing page.
Apart from this, you also don’t have to worry about designing; just find out the theme you like or the ones that match your website to start building your landing page. The free version is up for grabs for those users who are looking to create something basic for their website. You can download the free and paid version on your desktop by simply going to their official website.
Apart from that, if you are being a little skeptical as to whether download the landing page tool or not. You can test it out online and see if it fits your requirement or not. One of the best things about Quix is that it is a landing page tool that’s a fit for all. So even if you are a freelancer, a company owner, or a professional agency owner, you can still use it and make a landing page that stands out from the rest of the competition. You get to create pixel-perfect designs without having to look around for the code. Quix also comes with some of the most fantastic SEO features that help you in building an SEO-friendly landing page for the website. The Quix Pro version starts at $49 annually, and from there, the price increases depending on your use case.
3. HubSpot
If you are not looking for something fancy and want something that can help you create a good landing page, then HubSpot is the perfect choice of tool for you. HubSpot is a suite of marketing and SEO tools. From these tools, you can also find the one that creates landing pages. It is said that HubSpot is an intuitive landing page tool, and it is suitable for individual users, small businesses, and even companies that are into website development.
This tool is not heavy on its feature, but you don’t have to worry about all the basic capabilities that are expected from a landing page tool. The primary issue that we found in the use case of HubSpot is that you cannot use the landing page tool on its own; you need to pay for the whole suite, which costs $50 a month.
4. Leadpages
Leadpages are one of the most economical landing page builders that you can find on the internet today. It has all the unique templates and tools you want for the creation of a landing page for your website. It also comes with tools that can help you in increasing the sales and leads for your online business. Moreover, Leadpages allow users to quickly integrate popups, internal links, images, and videos to the landing page. Its drag-and-drop editor for the creation of a landing page is pretty smooth, and you will get used to it in no time. There are over 160 different landing page templates for you to choose from, and once you have selected a template, you can customize it according to your own liking.
The Leadpages also have a particular unlimited mobile-responsive page that shows you how your landing page is going to look when someone is looking at it from their mobile browser. You can even implement A/B testing for your landing page using Leadpages and find out what analytics have to say about the same. It works in unification with WordPress, in addition to more than 40 different types of tools. There are no limits to publishing. You can do as much as you want with this landing page tool.
There are some aspects of the landing page that are going to take you some time when it comes to fine-tuning. Keep in mind that not all the templates it offers are available for free. Thus, you need to pay for them as well. During our usage, we did find some of the customization options pretty problematic to operate. The standard plan of Leadpages costs $25 a month. A landing page developed using Leadpages will surely deliver you a higher Return On Investment (ROI) for your marketing campaigns.
5. Instapage
If you know your audience and traffic comes from mobile, then using Instapage is the best way to go for the creation of a landing page. It specializes in creating mobile-responsive landing pages and has over 200+ templates of landing pages waiting for you to choose from. To use these templates, you don’t have to take help from a developer. So it’s a win-win situation for you. Instapage also follows the same drag-and-drop feature for the creation of a landing page that helps users in creating a fine-tuned web page for their business. One thing we didn’t like about Instapage is that it is pretty expensive to start with. As a result, it is not beginner friendly, and if you are a freelancer, it is best to stay away from its heavy pricing plans.
If money is not an issue for you, then Instapage takes only about 2 minutes for you to set it up, and with its highly easy-to-use editor that can also be customized according to your needs makes, the whole process of creating the landing page piece of cake. The landing page developed using Instpage will surely provide you with more leads and reduce the cost you have to pay per lead. You get to integrate the newly developed landing page on your website with ease, and it requires you to have no knowledge of programming at all. You can add various elements to your landing page and make it more dynamic in nature. The core plan of Instpage comes at the cost of $199 a month. But if you pay the price, you can start capturing leads in less than 15 minutes of logging in to its dashboard.
6. Landingi
This landing page tool is created specifically for business owners, marketing experts, and other forms of agencies who want to convert their online users into customers with a persuasive landing page. The dashboard of Landingi can be customized so you can place the tools and the other elements according to your liking. Landingi comes with more than 300+ landing page templates, and you can even integrate popups from its massive list of popup templates. There is a customizable color palette for you in addition to the shapes, designs, and font style of different elements of your landing page.
With landing, you get to integrate tools that you are already using, and it works fine with them, creating no issues at all. You can use it for creating PPC Ads, lead generation, and also for email marketing. Lastly, with Landingi, you get to create a sales funnel for your online business, perform A/B testing on various elements of the landing page, and optimize the landing page for SEO. The core plan of Landingi starts at $29 a month, and this one is valid only for individuals. For agency owners, the plan starts at $109 a month.
7. GetResponse
With GetResponse, you are not only getting a landing page builder, but here you will find every single solution for your online marketing needs. This marketing suite will help you in creating a high-converting and mobile-responsive landing page. Also, it provides users with the opportunity to use email marketing for their business from the same dashboard which they used for developing the landing page. You can also create a unique web page for the webinars only if your business could get benefit from it. A lot of users prefer to use GetResponse because it allows them first to select the target size and, based on it, provides users with dynamic pricing.
With GetResponse, you get a 5000+ repository of Shutterstock photos that you can use while creating your landing page. There is built-in analytics for you to see how much your landing page is able to achieve its CTA, conversion, and other sorts of goals. There is a ready-made sales funnel waiting for you to be used with the landing page. You can add a countdown timer element on your landing page in order to create urgency in users. That will ultimately lead to a better number of conversions. Lastly, it integrates a good number of online tools such as Adwords, Bing, KissMetrics, Facebook, and more. You also get to perform A/B testing on your landing page to see which version of the landing page is being liked by your users in the first place.
8. Swipe Pages
Swipe pages is a landing page tool kit that enables users to create fast, reliable, and mobile-friendly landing pages for their websites. For a number of users, this is the fastest way possible the creation of mobile-friendly landing page. Swipe Pages come with the support of AMP straight from the box and give you a unique app-like experience. This is an excellent tool for those companies and businesses whose business is coming more from smartphones. But don’t worry, you can also create landing pages for the desktops as well.
There are 50+ templates for you to choose from, and you can make edits to them to bring a more personal touch to your landing page and make it more presentable to your brand. There are 20+ widgets such as timers, popups, payment forms, tables, and more that you can integrate with your landing page. Swipe Pages works brilliantly with other marketing and CRM tools like Zapier, Zoho, HubSpot, Convertkit, and MailChimp. The starting price of Swipe Pages is $39 a month. The marketing plan starts at $89 a month.
Wrapping Up
So these are some of the best landing page tools you can get online and create a conversion-centric landing page for the website. All of these tools come with a drag-and-drop editor, so you will have no problem finding out to use them. The reason why you need to try a landing page tool is that it allows both individuals and marketers to move a step forward from coding limitations and create their own landing page that ticks all their marketing needs.
According to our use case, we found Quix to be an excellent all-arounder in the landing page tool category. There is no denying the fact that you should go for your own pick, but if you are confused, then starting out with Quix is a great option as it is free as well. So go now and create your own landing page using these tools to start nurturing more leads and conversions from your users.
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Simran works as a technical writer. The graduate in MS Computer Science from the well known CS hub, aka Silicon Valley, is also an editor of the website. She enjoys writing about any tech topic, including programming, algorithms, cloud, data science, and AI. Traveling, sketching, and gardening are the hobbies that interest her.
