If you are reading this blog, then congratulations on opting for the culture of experimentation with A/B testing for your mobile application. The A/B testing is undoubtedly going to help your business, company, and even your mobile app grow faster, no matter which type of niche it targets. Honestly, in the world of the Internet, where we have so much connectivity and tons of apps to do the same thing, it isn’t easy to find out which one caters to our needs in the best way possible. On the other hand, this also creates a lot of problems for mobile app developers as they have to launch their apps in a highly competitive market. As a result, finding out how people will react to your application once it goes live can save you a lot of time from releasing patches and updates to make newly launched apps suit the user experience and other forms of expectations of users.
But it is not easy to perform the A/B testing on your own. A lot of people will tell you that you can hire people to perform the A/B testing. The truth is that A/B testing of mobile applications is quite an intricate process, and you need to have quantifiable results to analyze. Thus, going with the mobile app A/B testing tool is a much more reasonable and better option for you.
Today, with the help of this article, we are going to show you some of the best mobile app A/B testing tools that will make your task of testing out the application much more accessible. We are going to showcase the features of each testing tool and provide our readers with information about how they are different from one another as well. So let’s begin.
What is A/B Mobile App Testing?
With the use of mobile app A/B testing tools, you get to test out the ideas inside your app to see what things people like and the things you should not be putting on the app. The thing is, not everyone is going to leave a review for you and tell you what they like about the app in the first place. Thus, you need to be proactive and figure it out by yourself. In A/B testing, we get to compare the two different versions of an app with each other to find which one performs better.
A/B testing is an experiment where you have two different variants of the app shown to the group of users at random. To see what they feel about it, the test will drive out the statistical analytics to help you determine which of the following variations from the two is showing better results for the given conversion goal.
When you run A/B tests directly to compare the different variations of your app with the current experience of the users, you get pinpoint questions about the changes that are happening to your application. This form of mobile app testing also helps you in finding the change in data that occurred because of the new update that took place in the app.
Top 6 Mobile App A/B Testing Tools
Given below, we have curated the list of the top 6 mobile app A/B testing tools that will help you in the testing process of your mobile application or the mobile video game that you have developed.
1. Optimizely
If you make a simple Google search with the query “mobile app A/B testing tool”, the first result from Google would be to show you the official website of Optimizely. This is because Optimizely is one of the best platforms to test out your application. It makes it possible for developer to test out their ideas across multiple operating systems such as iOS, Android, mobile web, and even desktop browsers. The tool is quite simple, and in no time, you will be able to master its toolkit. To use Optimizely, you don’t need to know about coding; even a person who is from a marketing background can do the A/B testing using Optimizely and get the required analytics to showcase to others.
With Optimizely, you get unique features such as visitor segmentation and personalization. Besides, you are also getting a personalization product that will help in user retention. The only negative we were able to find during our usage is that Optimizely targets itself as the A/B testing tool for enterprises. If someone who individually created an app wants to test it out, they will have to pay a lot of money to get started. Besides, there are no complaints in any area of its working, and if you can afford it, we give you two thumbs up to try it out now.
The starting package of using Optimizely starts at $1000 a year, and you can increase the pricing based on the features you want to add from the base version. Unfortunately, Optimizely doesn’t come with a free A/B testing package. So if you are not sure whether you want to invest such a massive amount for testing, then read the other alternative that we have listed down below.
2. Google Optimize
This one is a free option for everyone who wants to test out their mobile apps without having to pay anything for the software. Google is one of the biggest tech companies in the world, and the way they were able to capture the search engine market is phenomenal. But when it comes to mobile applications, Google is the only competitor that could stand tall against the iOS platform by representing Android as its own mobile-based operating system. As a result, there is no better way for you to find out whether your Android-based app works fine on different smartphones or if there are some problems that you need to fix before making it go live.
On the other hand, Google Analytics and Google Optimize are the two web-based software that give you the ability to collect data and A/B testing solutions as well. Companies that have a large team of developers should probably go for Google Analytics 360 suite that will also come with Optimize 360. But even for an individual, Google Optimize can help you get done a lot of A/B testing with its free version.
When it comes to features, you can’t really compare any other A/B testing device with Google’s offering. In fact, during our time of testing, we found out that Google has so many features in its arsenal that your engineers could easily set up the advanced tracking features. We found out one downside of Google Optimize, and that is one needs to have a deep understanding of how to use the platform.
Without this knowledge, you will only be treading on the surface of Google’s Optimize and can’t truly understand its capabilities. The software provided by Google is a bit more technical than you might be expecting, but that’s one thing you should be prepared for when you want to use the best mobile app A/B testing tools. On the other hand, if you are looking for a more straightforward solution to A/B testing, then we recommend you move to the following options present in our list.
3. Apptimize
Apptimize is the software that will help iOS and Android developers to test out their apps both in free and paid versions. It integrates with different forms of analytics solutions that will show you what differences your changes have made to the app. You can add Google Analytics, Localytics, and even Mixpanel with Apptimize to clearly see the results. Furthermore, this A/B testing tool comes with support for Xamarin, Java, Swift, Objective-C, and even React Native. As a result, you are getting a reliable tool for developers to test out the new updates they made to the app.
We have put Apptimize in the top three because of the sheer amount of performance it provides to the user. You can quickly churn out data of the heavy apps using Apptimize without finding any lag from the software. Developers that are working independently on creating an application can use Apptimize free of cost to find out what difference the new update makes in user behavior.
On the other hand, a company could take advantage of its paid package to have a full suite of mobile app A/B testing at its disposal. Without a doubt, Apptimize is the tool that will make your life easier and give you the most accurate and detailed result of the A/B testing that you will perform using it.
4. Mixpanel
Mixpanel is considered to be another awesome mobile app A/B testing tool that is helping the industry solve the problem of testing out their products before and after the launch. In addition, Mixpanel is also well known for providing users with world-class app analytics. Thus, you have the significant advantage of seeing how the new updates are working along with the other parts of the app. Furthermore, it allows developers to test out small programming changes; it could be the addition of a new physics engine in the game or adding a new character mechanic to your game. With these little changes, you can see whether your app users are ready to have recent changes in the game or they are against it. There are tons of features that you get to enjoy with this mobile app A/B testing tool. You could use engagement, retention, funnel, audience analysis, and even the change in the notifications as well. One of the best things about Mixpanel is yet to come, which is the pricing plan.
The pricing of Mixpanel is divided into many tires. As a result, the monthly subscription to the Mixpanel A/B testing tool could extend to your needs and requirements. Lastly, you can avail the free plan that comes with 25,000 data points to get you started on the journey of A/B mobile testing.
5. VWO
VWO is the first-ever mobile testing tool that brought the concept of experimentation in mobile apps using drag-and-drop features back in the year 2010. Right now, VWO has evolved into a much larger suite of mobile app testing, and now some of the biggest app development companies in the world are using its enterprise suite to get things done. It comes with a code editor, server-side testing, and multi-arm bandit testing for those who are looking to find an easy solution for complex use cases. Apart from this, users are also getting a simple visual editor to make changes to their applications.
VWO also includes a SmartStrats feature where the software uses Bayesian statistics and helps in running the test at much faster speeds. This allows developers to have much more control in their experimentation, and they can arrive at a conclusion in a much shorter time than other app testing solutions. If we talk about the companies using VWO as of now, eBay, Warner Music Group, Hyundai, and Chargebee are the few names that are using VWO for testing out their new upgrades on their app.
6. Leanplum
If you are aiming to get A/B testing along with marketing automation for your app, then Leanplum is the best tool for you to get the desired results. You can opt for free and paid solutions depending on your needs. It allows developers to use REST API, Unit, Android, iOS, and HTML5 as well.
Conclusion
We hope these testing solutions will be fitting your needs for mobile app A/B testing solutions. Then it is time for you to test them right away and see the results yourself. There are so many analyses that you don’t know about which you get to familiarize yourself with when using these A/B testing tools. In this list, we have covered the top 6 mobile app A/B testing tools for you. There are free solutions as well as paid ones that can be used by enterprises as well. These are some of the most accessible A/B testing tools out there to test your mobile apps. All of these tools are great in their own way, but in the end, it is up to you to make a choice depending on your specific needs.
We believe we have pointed our readers in the right direction to make an informed choice with ease through this article. If you still have any questions, feel free to mention them in the comment section below, and we will reply to you with the appropriate answer.
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Simran works as a technical writer. The graduate in MS Computer Science from the well known CS hub, aka Silicon Valley, is also an editor of the website. She enjoys writing about any tech topic, including programming, algorithms, cloud, data science, and AI. Traveling, sketching, and gardening are the hobbies that interest her.
