There’s an old saying when it comes to the world of the Internet, and it is that “everything on the web starts with an email list.” This is still true even when the Internet has become such an immense place for marketing your brand with tons of different funnels to take advantage of. But, before your get your hands on the email list. The first thing you need to do is create a signup form in order to onboard users for your emails.
No one, and we mean no one, wants to see an unwanted email in their inbox from a website or a brand for which they haven’t signed up in the first place. We know it is hard to make a perfect signup form on the first try that makes users fill out the form. But with the help of these signup form examples, you will be ticking all the essential points that are required to create a great signup form from scratch. So let’s begin.
What Is A Signup page?
These pages are pretty crucial for your business; a website without a signup page is like a wall missing a final piece of brick to complete. A signup page could be any page that makes it possible for your business to grab more signups for the services that you are providing. In most of, the cases signup page is the one that appears on the very last step of the sales funnel. It is where your prospect is likely to go once they have gone through your website and list of products or services that you are offering.
As a result, when you are creating your own signup page, it is better to focus on reducing the friction which is involved in filling up the signup form and its submission. For the most part, you don’t need to add traditional elements such as social proof, testimonials, and attention-grabbing media on the signup page, as all of these elements can be placed on your landing page in a much more appropriate way.
Why Use the Signup Form
Your signup page works quite like a landing page where you want users to perform a single action which is to subscribe to your email list. Creating a signup page for your website is the best way to get yourself a genuine emailing list that can be helpful in sending out information to those people who actually want to hear from you. This is just one of the many reasons why you need to have a signup form. Given below, we have mentioned some more use cases of the signup form and how it can benefit your business.
1. It Increases Your Signups
Well, this is a pretty obvious one; if you go to any high-traffic website, you will see that it has a dedicated signup page to get people on board with the emailing list. With a dedicated signup page, you can actually increase the signups by 30% if you play your cards right.
2. Allows You To Showcase Your Benefits
With the Signup page, you get to make it very clear to users what they are signing up for. There could be a number of benefits from your end. Try to include as much as possible to give users the feeling they are getting the deal of their life by signing up for your newsletter when you are not selling the services but selling the experience when you hit a deal with your client or customers.
3. Easy Shareable Link
A signup page needs to have an easy URL that you, along with your customers, can remember. As a result, it will increase the chances of users signing up on your page. With the ease of sharing, you can make the signup page for marketing a particular content that you want users to see. You can take a look at the examples that we have provided in this article to comprehend this particular use case of signup pages.
4. Remove Default Signup Page
If you are sourcing newsletter service from a third party, chances are you are not getting the best integration possible. What this means is that your signup page always looks different from your website’s theme, color scheme, layout, and more. In addition to this, you get a minimal amount of control over the third-party signup page. As a result, you cannot configure it according to your liking. With your own signup page, all these limitations will be excluded, and you can focus on creating the best signup page that benefits your business.
5. All The Big Players Are Doing It
Take any multi-billion dollar company and go to their website; you will see they have included a particular signup page for you to check out. Websites like Hubspot, Facebook, Kissmetrics, Amazon, and more are all doing it. Something which all of these big companies are doing must be helping the company in one way or the other. The same goes for your business as well. As a result, we advise you to create one for your website, blog, and even for online businesses as well. It doesn’t matter if your signup page is not looking pretty or if it has some missing element. You should not look for perfection to begin it; that will come later. The important thing here is to create your signup page and start building valuable relationships with your customers via email.
Signup Form Examples You Need To See Before Your Create Your Own
Given below are some of the highly efficient examples of signup forms that are helping companies to have better signup numbers. You can take inspiration from them and create your own according to your requirement.
1. MailChimp Signup Form
One of the greatest suites of email marketing tools, MailChimp has built a fantastic signup form for new users. The signup form is quite clear, and you get to have clean, minimal, and straightforward shows of what actions a user needs to take to go to the next step. In addition to this, the chimp mascot is also present on the signup page; this gives users a personal touch and provides the company with a place to make its brand visible. The Mailchimp mascot is the one that will grab your attention and make you want to see more of it.
There are certain things that you need to understand from this example, and that it contains only three fields for users to fields. Furthermore, the signup page gives users a clear picture of what needs to be filled in the given fields. Also, there is an outline given to users on how they can choose the password. A user gets to type the password, and the requirements are written in the form of bullet points. Once all of the requirements are filled, these bullet points will disappear. This makes it possible for MailChimp to have highly protected and customized passwords for better security. Likewise, it enhances the user experience of those who are signing up on it.
Another thing we liked about this signup form is the presence and the location of the Call-to-Action. The CTA button will remain white until the user fills up the form. Once the form is filled, it becomes active, and the CTA button will be filled with color.
2. Canvas Modal Window
Suppose you are running a website online and want a quick signup process, then it is better to look at websites like Canva. Its modal window gives the whole signup form a few advantages here and there that combine to make one big picture. One of the things we liked most about this signup form is that it does not take you to some other page or a URL for you to sign up on. Instead, overlays the content, which is undoubtedly less unsettling than being taken to a whole new page just for the signup, as it feels a lot like an interruption.
Canva does it with such a fantastic design as they dim the homepage graphics and then bring up the modal signup form on your screen to proceed forward. With these things playing in front of your screen, you feel like this is not going to take a long time, and you will get on with your work after filling out the form. The thing is, we are living in a world where people are getting impatient. They want pages to load in less than a second, videos to play right away, and forms to be filled in the shortest time possible. As a result, with this clever technique, you can pile up a huge number of registrations without creating a negative impact on users.
3. LinkedIn
When it comes to having a great post-click landing page, we have to give it to LinkedIn. One thing that you must know about the signup form of LinkedIn is that it is a complete standalone webpage. What this means is that it is not connected to the main website in any way possible or via navigation. Not even a click on the logo will take you to the LinkedIn page. There are only four fields available. Thus it is also keeping the friction of filling a signup form simple. You can combine both the first name and the last name in one field to even lower it further.
On each of the following text boxes, there is grey lettering that gives you a head up as to what you need to write in the text box. Apart from this, the grey lettering underneath the last field of the signup form is the one used for showcasing visitors that they are signup up for the services. Look at how the word “now” is present on the CTA; this shows that when you click on the button, you immediately become a part of the network. We have one complaint about this signup form, and that is it could do much better with a little bigger CTA button. Apart from this, a different color on the button from the background could also help in drawing more attention to the CTA.
4. Nerd Fitness
This is the signup that one needs to keep in mind when they are designing the form to get high conversion rates. While from the first glance, you can see it has lots of colors, these many colors fit pretty perfectly with the theme of and the brand of Nert Fitness. The form here gets straight to the point with no delays at all, and it has only a single form field that the user needs to fill in. this one field is the email address, and in most cases, people tend to give their email addresses with ease. The less information you are trying to get from a user, the better will be your chances of getting them onboard on your email list.
In addition to this, the website also offers a free giveaway in the form of a book that users will receive in their email. This works as an incentive for those who are willing to provide an email. The informal language present in the content of the signup form also makes the filling and signup process more fun. Besides this, you also get social proof on the signup form as it currently shows a high number of people have signed up for their email listing and successfully got their hands on the book. It has been shown time and time again that the implementation of social proof allows websites to increase conversion rates by 30% and more.
5. Google
The last that we have on the list is Google, and its signup form is the one that actually makes a difference and converts. If you look at it, you see this particular form is neutral in the first place, and there is a deficiency of colors. This gives the signup form a clear user interface. The form field is also cut short, and users are only required to provide their first name, last name, username they want to choose, and password. At the same time, users do have a copy of instructions as to where and what needs to be filled in the form. It also comes with a view password button; by pressing it, you can see whether you have written it is correct or not.
One more thing noticed was how Google showcases its integration with a microcopy that says “One Account. All Of Google Is Working For you.” This can be considered a great value proposition.
Wrapping Up
So these were some of the best signup form examples that one needs to go through before they get to create their own. A website needs to have a signup page as it gives companies the ability to launch a sales funnel down the line. Getting an email from a customer could be the easiest thing with the signup form if you play your cards right. We hope this article has helped you understand the concept of the signup form.
If there is something you want us to write about, feel free to comment it down below. Apart from that, if there is any other example that you want to include in this list, do write it down in the comment section below. For both our readers and us to know about it as well. Till then, happy learning!
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Simran works as a technical writer. The graduate in MS Computer Science from the well known CS hub, aka Silicon Valley, is also an editor of the website. She enjoys writing about any tech topic, including programming, algorithms, cloud, data science, and AI. Traveling, sketching, and gardening are the hobbies that interest her.
