When you create a WordPress website, the end goal is to have an online platform that could yield your sales. The conversion rates of your website depend on how well your website is developed and how SEO-friendly it is in the first place. Some areas of your website might not significantly impact your keyword ranking, while some of them could make or break your chances of getting to that sweet spot of RANK 1 on Google. Right now, 70%of the websites that are present on the internet were developed using WordPress.
As a result, a lot of people are in need of understanding the importance of A/B Testing tools in order to make their online marketing campaign to be more fruitful. Today, with the help of this article, we are going to show you some of the best A/B WordPress testing tools that will improve your website’s performance and marketing. So let’s begin.
What Is AB Testing?
A/B testing is considered to be a form of split testing where randomized experimentation is conducted between the two different versions of the same project. The project could be your website, an application, or even a landing page website. This will help a developer understand which of the versions is a better option and what changes they need to make on their website that will have a positive impact on customers.
With the implementation of A/B testing, you are removing all sorts of guesswork that you might be used to make your website work in a better way. With A/B testing, you will be making experience and data-backed decisions. In A/B testing, the A is denoted for the controlled or the original variable that is already working. At the same time, the B is denoted for the variation that you are experimenting with and want to see how it performs.
During the testing phase, you can see which of the variable is giving you better results, and based on the metrics, you can make your decision with proof of your results. The changes that you will make after the A/B testing can lead you to have an increase in ROI and can also influence other factors of your website as well.
Is It Possible To Do AB Testing On WordPress?
The A/B testing will provide you the result which is more beneficial for your business, website, or even app. You need to take it seriously and make a strategy instead of going head first in the A/B testing. To do so, you first need to isolate every element part of your website and test them individually. The main idea behind this routine is to find the two versions of the same page and test them against each other. To find out a winner between them. You can start with your headers; then, you can move to footers and sidebars. Apart from this, you can also run a side-wide test that could include color schemes, themes, and how customers will interact with them to see which option is better for your online business. Besides this, you can also include the things that are given below:-
- Titles of your page
- Opt-in forms
- Graphic elements present on your website
- The content format you are using
- Subheads
- Page layout
- Calls to action button and its placement on the website.
7 Top A/B Testing Tools For WordPress In 2022
In this section of the article, we will show you some of the best A/B testing tools you can use for WordPress in 2022. These A/B testing tools will give you a lot of feedback on what you need to implement on your website and what things you need to take out of the website.
1. Google Optimize
One of the first things you can do is go with Google Optimize to experiment with your content. With this tool’s help, you can re-develop your whole website in a much more customer-centric way. Google Optimize now comes integrated with Google Analytics, making it easier to use and even more powerful in many cases. The best part about Google Optimize is that you can use it for up to 5 experiments at no charge to pay. The amount of free trial is plenty for most website owners. With the premium version, you will be able to have 360 control over the optimization.
A lot of website developers are using Google Optimize for the A/B testing. Keep in mind that there is no WordPress plugin available for you to add to the dashboard of your admin page. In order to use this tool, all you have to do is insert the code in the website’s header. Lastly, Google Optimize is directly linked to Google Analytics. As a result, you can actually see how changes are impacting your website’s goal.
2. OptinMonster
The name might sound goofy at first, but in truth, it is considered to be the best lead generation plugin which makes it possible for you to create beautiful opt-in forms. These forms are specifically designed to help you nurture more leads and have more conversions. There are various structures of opt-in forms, and you can choose any of them according to your requirements. You can go with lightbox popups, slide-ins, floating bars, and more. In addition to this, with the capability of A/B testing, you will be able to test our various elements to see which is the best option for your website. You will be able to see how users are interacting with your content along with the results shown for the target campaign as well. You can see the precise moment when they leave your website. Apart from you this, OptinMonster also provides you with built-in analytics helping you analyze how opt-in forms are performing. In order to take advantage of OptinMonster, you need to connect it with your WordPress form. Once the form makes a connection, you will be able to use all the advanced features that are present in the A/B testing tool.
3. Nelio A/B Testing
When it comes to versatility, Neilo’s A/B testing tool has hit the ball out of the park. It is a powerful conversion tracking plugin for your WordPress website. With this plugin, you are able to keep up with all your A/B tests, manage, and even create the A/B test for the content, template, theme, and other elements of your website. Also, there are real-time heat maps of users to see where they are going and how they are interacting with your website. You could use different names, images, and even descriptions of the products.
Apart from this, with the help of this plugin, you will be able to use the orders as a verification for the conversion actions. You will be able to create great landing pages that will attract new users and make them stay on your website for a much longer time. This A/B testing tool doesn’t stop at headlines and titles; you could add new themes to your website, find out which menu options are working best for you, make changes in the CSS rules, test out the custom types of posts, and more.
4. Simple Page Tester
One of the fastest ways to check how your web page is going to perform is to test it using the Simple Page Tester WordPress plugin. There is a free version which is more than enough for the most part. In addition to this, the plugin is able to work flawlessly with Google Analytics and its goals. Once the plugin is installed on your website, it takes a minute or two for you to start performing the split testing. With the premium version of the plugin, you will be able to create custom post types, shortcodes, conversion trackers, and even WooCommerce integration. Moreover, this plugin is SEO friendly, and you are also getting support from the caching solutions. The premium version of the plugin costs $59, so it is not quite expensive as the other premium plugins available on the market.
5. Visual Website Optimizer (VWO)
With this plugin, you are getting both visual and code editors to make changes to your website. Depending on the statistical importance, this plugin provides an advanced analysis to give you better suggestions as to which elements are working for the benefit of your online business. Besides this, you are also getting revenue analysis in addition to heat maps and visitor logs. With this plugin, you get to see how the website’s traffic is interacting with your site. It is considered to be an excellent option for your business blogs. As of now, the VWO is not free of cost, and you need to pay a premium amount of $199 to use it. There is a 30-day free trial period as well that you can take advantage of before making up your mind to invest your money in it. One of the significant benefits of using VWO is that you will easily be able to set your goals for A/B testing through this plugin. The best of the plugin features are locked behind the premium amount that you need to pay in the first place. Lastly, a lot of website owners are in no hurry to pay $199 just for a plugin. As a result, a lot of times, people steer clear of it.
6. Split Test For Elementor
We all know how popular Elementor is when it comes to creating fantastic WordPress websites. If you are already working on Elementor, then using this A/B testing plugin is the perfect match for you. With this A/B tester, you could test out the individual components and even the widgets from one another. You are also free to test out the whole page and compare them with another if you want. There is no bloated JavaScript to add up unnecessary coding, which results in a longer load time for the website and specific web pages as well. The whole setup and the implementation of Split Test are pretty straightforward, and it lets you test whatever you want without impacting your performance. With the addition of robust capabilities of the Elementor platform for the creation of WordPress websites, this A/B testing tool is the best of the best.
7. Split Hero
This A/B testing tool has been developed to help freelancers, beginners, experienced developers, and even website owners. It’s the simplicity of the plugin that makes it unique from the rest of the plugins present on the list. In just a few minutes, you get comfortable with its interface and working. As a result, even a person from a non-technical background can use it and initiate split testing on their website. Moreover, Split Hero is one of the plugins that can be used for teaching students how to build a website in a much better and more efficient way possible.
The process of performing split testing is quite simple; all you have to do is take four different instances of the same page and perform the test to find the results. When you add this to your website, it does not slow it down, and you can even manage a number of websites from a single dashboard; this feature is hard to find in A/B testing plugins these days. Thus, if you have a requirement of running split testing on multiple websites, then it is better to go with this plugin to get things done simultaneously. Split Hero starts at the base price of $29 a month; the premium version of the tool costs $99 a month. You can go with the free trial first and see if using the plugin is helping you in the desired way possible. Only after finishing your trial period should you make the decision to buy it.
Wrapping Up
So these are some of the best WordPress A/B testing tools that you should be using to find out whether the changes you are making are having any positive impact on your WordPress website. If you feel like there are other WordPress A/B testing tools that we should have included in this article, make sure to comment on them down here and help each one out to learn and grow better.
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Simran works as a technical writer. The graduate in MS Computer Science from the well known CS hub, aka Silicon Valley, is also an editor of the website. She enjoys writing about any tech topic, including programming, algorithms, cloud, data science, and AI. Traveling, sketching, and gardening are the hobbies that interest her.
